Video: Elevator pitch “an art, not a science,” CIC’s Tim Rowe tells HarrisCom Workshop
|March 8, 2012||Posted by Anharris under Communications, Events-past, HarrisCom News, Presentation, Video|
Rowe told the audience at a recent Harriscom workshop on “Pitching for Business” that it’s important to pay attention to how people react to your pitch, to establish rapport, and not to feel badly if people don’t respond positively.
“The goal of an elevator pitch is not to have someone give you a million dollars then and there; it’s to establish whether it’s worth spending more time with the person. If not, it’s OK. You don’t want to spend time with someone who is not a good match.”
Rowe, who is also president of the Kendall Square Association and a venture capitalist, described three elements he listens for in an elevator pitch:
(1) Credibility–making clear that what you’re doing is real and that you do have something going for you (such as winning a a contest or writing an article for an important publication)
(2) Quantity: That is, “how big is the thing you are talking about?” (how much money will it save? How many lives will it save?).
(3) Humanity: “Make yourself interesting” (tell a story so that the other person wants to spend time meeting with you. )
A video of the complete 9-minute talk is available at http://www.youtube.com/watch?v=TPDUM02TQO4&feature=youtu.be. [Courtesy of Dave Walker and R2Integrated]
Check back here soon for video and slides on the remarks of workshop panelists Ann Getman, Principal, Getman Strategic Communication; Aaron Niederhelman, Co-founder, Bost Inno; Lisa Williams, founder, Placeblooger.com; and Joeseph Wrinn, communications counselor to universities.
–Anita M. Harris
Anita M. Harris is president of the Harris Communications Group, am award-winining public relations 3.0 firm specializing in strategic integrated marketing communications for clients in health, science, energy, technology and education, worldwide. Anita also blogs at New Cambridge Observer.