Event: 10/15/2012 Marketing Your Personal and Professional Brands
|October 4, 2012||Posted by Anharris under Communications, Content Strategy, Events, social media, Topics|
7 pm October 15 at the CIC
http://smcbrandingoct12-eorg.eventbrite.com/#.In addition to seeking funding and developing their products, startups
need to raise awareness — and often turn to online social
communities. But when and how should you promote the
startup when and how should you promote yourself?
How do you maintain distinct online personalities when marketing the
professional brand vs the personal brand? Should you use the same voice?These are some of the issues that will be discussed at the start of
Boston Regional Entrepreneurship Week at 7 pm on October 15 at the CIC. The
Boston chapters of Social Media Club and the American Marketing
Association will join forces to feature three panelists who will discuss
these issues. (More details at http://smcbrandingoct12-eorg.eventbrite.com/#and below)—Anita Harris, President, Harris Communications Group and SMC Director
Marketing Your Professional and Personal Brands:
When is it right, wrong, and everything in between?
When you post information online, do your tweets and updates represent the voice of your company? Or do your updates represent yourself, an individual sharing the company?
If you are a marketer in charge of being the voice of your organization, yet have a significant online following as a result of your personal brand, it’s not an easy answer!
Trish Fontanilla, Joselin Mane, and Kelly Rice are established marketers who effectively promote their professional and personal brands online every day. Hear their insights and strategies and learn how they juggle their own personalities and identities, while also representing the corporate voice of their respective companies in social media, in videos, at events, and other marketing channels.
Trish Fontanilla, @trishofthetrade, Community Manager, vSna
Joselin Mane, @joselinmane. Founder & CEO ,LITBel
Kelly Rice, @kellyrice88, Marketing Manager, Kinvey
There is an on-site parking garage. Limited street parking is also available.
The hashtags of the night are #smcboston, #amaboston, and #smcama.
Please note that attendees may be photographed, audiotaped, and/or videotaped at any time. By showing up, you agree to having your photo, voice, and/or video appear online.