Event Report: Managing Personal & Professional Identity On Twitter
|October 17, 2012||Posted by Anharris under Communications, Content Strategy, New Media, PR, social media|
At a joint meeting of he the Boston Chapters of tAmerican Marketing Association and Social Media Club held on Monday, Twitter marketing professionals (right to left) Trish Fontanilla, @trishofthetrade, Community Manager, vSnap Joselin Mane, @joselinmane. Founder & CEO of LITBel and Kelly Rice, @kellyrice88, Marketing Manager, Kinvey, shared their insights and strategies for juggling personalities and identities while also representing the corporate voice of their respective companies in social media, in videos, at events, and other marketing channels.
A few words of wisdom:
“Don’t worry about B-to-B or B-toC. Think: ‘H to H.’ (Human to Human)”
“Think twice. Tweet once.”
Share your company culture and jokes.
Christina Inge, the AMA VP for Programming, Education and Networking and
Senior Director of Marketing, eZuce, Inc.. (far left in photo) served as Moderator.
The meeting was held at the Cambridge Innovation Center under the auspices of the Harris Communications Group.
—Anita M. Harris
Anita M. Harris is president of the Harris Communications Group, an award-winning strategic public relations and marketing firm specializing in online and traditional outreach for companies and organizations in health, science and technology, worldwide. Anita is a director of the Social Media Club of Boston.