Mastering the message and the art of the TV Interview – 2/14/2013
|February 10, 2013||Posted by Anharris under Communications, Events, PR|
Register | February 14, 2013 | Noon-1:30pm | Weston Public Library
I’m pleased to be working with the The Independent Practitioners Network of the Public Relations Society of America’s Boston Chapter on an event featuring Barry Nolan, CNBC Correspondent & Former Hard Copy Anchor. Barry got his start here on WBZ’s Evening Magazine with co-host Sarah Edwards.
FREE to all members of the PRSA Boston Chapter. $10 for guests. PLEASE RSVP: firstname.lastname@example.org or register via prsaboston.org. Attendees may chip in for pizza and soft drinks at the event! Seating is limited.
Though the changes in TV news have been enormous over the past decade, one thing is for sure, — TV still rules the media landscape during a crisis. Just think of the lasting negative impact of “I’d like my life back,” during the BP disaster in the Gulf of Mexico.
In addition to broadcast news and 24/7 Cable, bloggers and traditional print journalists now carry around flip-cams to augment their stories with online video. TV IS EVERYWHERE.
Barry will cover:
1. How to get your client thinking TV
2. Three things you must do before the interview
3. Tricks of the trade every reporter uses to get sound bites that live in infamy
4. And… how to plan for “the black swan event” that can kill your client’s reputation and business.
Barry Nolan is a professional TV media trainer, on-air contributor with CNBC and columnist for Boston Magazine. He was anchor on the investigative news program “Hardcopy”. He is currently Communications Director of the Congressional Joint Economic Committee and an adjunct professor with Boston University.
—-Anita M. Harris, President, Harris Communications Group