Content Marketing for the Chronically Disorganized
|October 30, 2013||Posted by Anharris under Communications, Content Strategy, Events-past, SEO, social media|
Sorry it’s taken almost a month to get to this. but…at the October SEO meetup in Cambridge, Scott Jangro co-founder of online content arketing platform Shareist, addressed the problem of keeping up with your blogs and social media outreach.
Janro told a group of approximately 50 that he spends about half an hour a day–first thing in the morning–reading, setting up and sharing content–and working on what he called the occasional “epic blog.”
Read read read
Any social media program should start with reading, Janro said. Your reading should include rss feeds, other bloggers, thought leaders, companies, communities, reddit; digg–to get ideas to share and develop an audience. New apps and platforms such as Pockt, indyspaper, eventle, readbility, decodingm, pinard and shars funnel content from elsewhere to share….not to mention Facebook Linked-in, Twitter, and Google +. Schedule in advance using a platform like HootSuite –so that you can automatically post 2-3-4 items a day.
Give give give give–in four out of five posts, Janro said. Then promote yourself in the fifth.
Post post post. A bit daunting…well….MORE than a bit daunting: Janro says write two or three posts a week…and get them to Facebook, Twitter and other social outlets three-to-five times a day.
Epic posts: Post a long, carefully crafted blog once a week to once a month. Otherwise, post mostly “curated” contentgarnered from your massive reading effort.
Weekly newsletter Send a newsletter recapping all of the above once a week. (Speaking for myself, please don’t: I do NOT want to hear from anyone that often (I just deleted 8000 emails from just one of my email accounts). Quarterly is plenty, as far as I’m concerned. )
Tuesday is the best day to send a newsletter because people will have recovered from Monday overload.
As a former journalist, I’m concerned about regurgitating so much garbage. And, as a person who likes to think of herself as creative and original, I’m not that crazy about being a conduit for everyone else’s marketing junk. But Janro says people actually want to see this stuff and enjoy contribute to the churn.
Janro gave an excellent presentation and I’m happy to share his points….(here’s a link to his slides SlideShare.) but I can’t imagine how he does all of the above in a half hour a day.
,And–despite all the whiing above, it would be great if you’d share this post.
–Anita Harris, Managing Director, Harris Communications Group
HarrisCom is an award-winning PR and market development firm specializing in media relations, content marketing and social media for companies and organizations in health, science and technology, worldwide.