With Google Panda…for SEO & content marketing, what’s a small company to do?
|October 31, 2013||Posted by Anharris under Content Strategy, PR, PR, SEO, social media|
I’m told it enhances the need for “real” content and makes it much more difficult to game the system because it filters out spammy black hat stuff, repetitive key words and nonsense content aimed at getting sites to the top of the first page of Google search.
But after listening to recent Cision Webinar on content marketing I feel daunted. For search engine optimization (SEO) not only do say you need to post 3 blogs a day, Cision says, but also you must focus on a single keyword, making it extremely clear to search spiders that you only do one thing.
But what about someone like me—a creative person who is not a twenty-something with just a single product or skill?
Or my company, HarrisCom, for example–if you’ll pardon the self-serving plug?
We offer a variety of communication services–and there’s not a single word to describe them all. In years past, “PR” might have filled the bill–but, now, PR means many things to many people. And it now includes aspects of advertising, social media, thought leadership, integrated marketing, promotions, media relations, training, writing, editing, press release–and we also now offer clinical relations, digital media outreach. Plus, we do all of the above for clients in healthcare, life science, biotech, energy…You get the picture.
Not to mention the time it takes to post three non-BS blogs a day.
I ask you–and Google– and SEO experts–given the restraints/constraints/requirements of the PANDA algorithm, what’s a multitalented person–or a small company– to do?
Anita M. Harris
Anita Harris is managing director of the Harris Communications Group: An award-winning public relations and market development firm specializing in media relations, thought leadership, content marketing, etc. etc. etc. for companies and organizations in healthcare, biomedical science, technology and energy, worldwide.