Team: Edna Kaplan

Edna Kaplan brings more than 20 years of experience in healthcare PR to the Harris Communication team.  Author of Practice Made Perfect: The Physician’s Guide to Communication & Marketing, she has worked with established and emerging healthcare clients including publicly and privately held medical device companies, hospitals, health benefits providers, geriatric service providers; and medical practices.

Edna has won top PR industry awards including PRSA’s top awards, the Silver Anvil and Silver Anvil Award of Excellence, for strategic work and extraordinary results.

She has also worked on accounts in healthcare, technology, and education at agencies Nicolazzo & Associates; Tom Davis & Co. and at euroPResence USA, where she was CEO of the European firm’s Boston office.

Her monthly newspaper column, “Aging & Elder Care News,” ran for seven years.

Prior to entering the PR field, Edna had broad health care experience.  She worked at New York University Medical School’s pharmacology department; was a Research Associate executing psychopharmacology clinical trials at Downstate Medical Center; and held a similar position at American Institutes for Research, where she worked on various CDC and NIH-funded research projects and health campaigns.  She was also the office manager of a hospital-based urban medical practice.

 

Edna holds an MS degree from Boston University’s College of Communications and a BA from Brooklyn College. She is a member of the Public Relations Society of America.  Her pro bono activities include advising the Albert Schweitzer Fellowship and serving as public relations consultant to the National Tay-Sachs and Allied Diseases Association.  She also was a long-time Board member and chair of the marketing, leadership development, and several other committees at a not-for-profit community organization.