Case study: MicroCHIPS

 

MicroCHIPS, a venture-backed startup in Burlington, MA, was about to publish a brief article in Nature Biotechnology  about a successful preclinical trial of a tiny implanted chip programmed to release drug doses as needed . We were asked to write and disseminate a press release. On three days notice, we did so–netting more than 175 media reports, including a feature story about the company in the Wall Street Journal. 

Press release

 

Coverage List

    1. AATP Interactive 3-16-06
    2. ABC News.com – Mar 15, 2006
    3. Allbusiness.com 3-16-06
    4. AnesthesiaNews.com 3-17-06
    5. Associated Press-Business News March 15, 2006
    6. AZO Nano.com, Australia Mar 27, 2006
    7. Baltimore Sun, United States – Mar 15, 2006
    8. Belleville News-Democrat, IL – Mar 15, 2006
    9. Berkana
    10. Biloxi Sun Herald, USA – Mar 15, 2006
    11. BIO Industry Newsletter
    12. Biohealthmatics.com 3-15-06
    13. Bio-IT Briefs/Bio-IT World, MA – Mar 15, 2006
    14. Biotech Business Week, April 13, 2006
    15. Biomat.net (Medical Product Manufacturing News) 7-17-06
    16. Biotech Week, April 10, 2006,
    17. Boston Channel.com, USA – Mar 15, 2006
    18. Boston Globe, United States – Mar 13, 2006
    19. Boston Globe, United States – Mar 15, 2006
    20. Boston Herald, United States –
    21. Boston.com 3-13-06
    22. Bradenton Herald, United States – Mar 15, 2006
    23. Brocktown News, USA – Mar 15, 2006
    24. Business Wire (press release), CA – Mar 13, 2006
    25. Business.com
    26. BusinessWeek – Mar 15, 2006
    27. businessweek.com/ap/ Mar 19, 2006 –
    28. canada.com/montrealgazette/features/onlineextras
    29. Cardiovascular Week 4-10-06
    30. CBNNews.com 3-16-06
    31. CBS Discovery Channel3-30-06
    32. Centre Daily Times, PA – Mar 15, 2006
    33. Chicago Tribune, United States – Mar 15, 2006
    34. cnn.netscape.cnn.com/news/
    35. Columbus Ledger-Enquirer, GA – Mar 15, 2006
    36. ComputingUnplugged.com 3-16-06
    37. cybertime.net/~ajgood/dds.html – 3-13-06
    38. Daily Press, VA – Mar 15, 2006
    39. Dailyhampshiregazette.com 3-15-06
    40. Diabetes Week, April 10, 2006,/li>
    41. Dnrecord on line (Daily News Record-Shenandoah, PA 3-15-06
    42. Dow Jones News Service 4-18-06
    43. Drug Deliver Insight March 16, 2006
    44. Drug Week, April 14, 2006,
    45. Duluth News Tribune, MN – Mar 15, 2006
    46. Ein news: Massachusetts telecom news 3-14-06
    47. Electronic News, CA – Mar 14, 2006, 3-20-06
    48. European Media Monitor-News brief
    49. E-Week March 14, 2006
    50. Examiner.com 3-16-06
    51. Extremetech.com 3-16-06
    52. ExtremeUWB UK
    53. Eyewitness News, RI – Mar 15, 2006
    54. FederalNewsRadio.com 3-15-06
    55. Fox News.com 4-24-06
    56. Genetic Engineering News, NY – Mar 13, 2006
    57. Gizmodo.com 3-18-06
    58. Globe and Mail.com Toronto, Canada
    59. Grand Forks Herald, ND – Mar 15, 2006
    60. Hartford Courant, United States – Mar 15, 2006
    61. Health & Medicine Week, April 13, 2006
    62. Health.itworld.com
    63. Heart Disease Weekly, April 11, 2006
    64. Houston Chronicle, United States – Mar 15, 2006 Icerocket.com
    65. IDG Ventures.com
    66. IDN.com 3-16-06
    67. Ihealthbeat.org 3-16-06
    68. Informaticsnurse.com 3-27-0
    69. justagirlintheworld.com 3-16-0669.S
    70. Kansas City Star, MO – Mar 15, 2006
    71. .Kansas.com, KS – Mar 15, 2006 KATV Arkansas 3-15-0672.Kentucky.com, KY – Mar 15, 2006
      73.Kinjacom digest 3-15-06
      74.Lab Business Week, April 16, 2006
      75.Lakeland Ledger, FL – Mar 15, 2006
      76.Law & Health Weekly, April 15, 2006
      77.Leading The Charge, Australia – Mar 15, 2006
      78. Lexington (KY) Herald Leader 3-25-06
      79.Live Science.com 4-24-06
      80.Life Science Weekly, April 12, 2006
      81.Los Angeles Times, CA – Mar 15, 2006
      82.Macon Telegraph, GA – Mar 15, 2006
      83.MacroWorld Investor- 3-13-06
      84.Mass High Tech 3-17-06
      85.masslive.com/newsflash/mass/index.ssf – 32k –
      86.Medgadget.com 3-17-06
      87.Medical Devices & Surgical Technology Week, April 11, 2006
      88.MedicalConnectivity.com 4-04-06
      89. MedicalDesignonline.com 3-19-06
      90. Mediligence.com  April 2006
      91.MEMS industrygroup.org 3-16-06
      92.Monterey County Herald, CA – Mar 15, 200)}
      93.Myrtle Beach Sun News, SC – Mar 15, 2006
      94.nano.cancer.gov/news_center/ nanotech_news_2006-03-27c.asp
      95.nanoforum.org
      96.Nanotechwire.com4-05-06
      97. Nature  January, 2007
      98.Netstumbler.com 3-20-06
      99.Networklifemag.com
      100.NetworkWorld.com
      100.News & Observer, NC – Mar 15, 2006

101.News.biohealthmatics.com 3-20-06

102.news.techrepublic.com.com/topic.aspx?topic=2 –
103.Newsday, NY – Mar 15, 2006
104.NL Research.com
105.Nola.com 3-16-06
106.Nursing Home & Elder Business Week, April 16, 2006
107.nwamorningnews.com/pdfarchive/ 2006/MARCH/16/3-16 Arkansas
108.Obesity & Diabetes Week, April 10, 2006
109.Obesity, Fitness & Wellness Week, April 11, 2006
110.Olberlin, KS – Mar 15, 2006
111.Openspectrum.info 3-16-06
112.Oregonlive.com 3-15-06
113.Orlando Sentinel, FL – Mar 15, 2006
114.PC Magazine – Mar 15, 2006
115.Pharma Business Week, April 12, 2006
116.Pharmacy Choice.com 3-15-06
117.Pharmaquality.com
118.Philadelphia Examiner Mar 15, 2006
119.phillyBurbs.com, PA – Mar 15, 2006
120.Photonics.com April 2006
121.Pioneer Press, MN – Mar 15, 2006
122.Pittsburgh Live.com
123.Pittsburgh Tribune-Review, PA – Mar 15, 2006|
124.Platinum Today 4-27-06
125.Playfuls.com, Romania – Mar 15, 2006
126.press.jrc.it/NewsBrief/ alertedition/en/Biotechnology.htm
127.procopio.com/wireless/news_03_14_06.htm  (Ziff Davis)|
128.Proteomics Weekly, April 10, 2006
129.raidersnewsupdate.com/chips-ahoy.htm|
130.RDS-online.org, UK|
131.Recordnet.com (The Record-San Joaquim Valley, CA) 3-15-06
132.Reed-electronics.com
134.Register, the, UK 3-18-06
135.Sacramento Bee, USA – Mar 15, 2006
136.San Diego Union Tribune, – Mar 15, 2006
137.San Jose Mercury News, USA – Mar 15, 2006
138.San Luis Obispo Tribune, CA – Mar 15, 2006
139.Science Letter, April 14, 2006Sciencelive.com 4-24-06
141.Searnet.com 3-16-06142.Seattle Post Intelligencer – Mar 15, 2006
143.Showbizdata.com 3-10-06144.Sign-on Sandiego.com 3-15-06
145.SiliconValley.com, CA – Mar 15, 2006
146. Sun-Sentl.cm, Fl March 15, 2001
147.Syracuse.com 3-18-06
148.Techdirt.com
149.Technology News Daily, AZ – Mar 15, 2006
150.Technology Review May-June 2006
151.Techpsych.net 3-19-06
152.theregister.co UK 3-16-05
153.Times Daily, AL – Mar 15, 2006
154.TMCnet – Mar 15, 2006
Topix.net
Townhall.com (AP, no date)
157.Tricityherald.com 3-19-06|158.Tutorial-reports.com
159.tynax.com/TTX1/NewsClips/267 – 2|
160.USA Today – Mar 15, 2006
161.Vail Daily Mar 16-06
163.Wall Street Journal 4-26-06
164.WBZ Newsradio.com
165.WFSB, CT – Mar 15, 2006
166.WJLA, DC – Mar 15, 2006
167.World Disease Weekly, April 11, 2006
168.WRAL.com, NC – Mar 15, 2006
169.WRGB TV-Albany 3-16-06
170. WTOP.net (Washington DC Radio) 3-17-06
171. zfilter.com/source/technologynewsdaily.html –