Case Study: Con Ed Communications


Con Ed Communications
LAUNCH MATERIALS

Anita Harris developed communications materials for the launch of Con Ed Communications, a spin-off of Consolidated Edison–New York City’s major power supplier.

Con Ed Communications  was founded to provide and service fiber optic cable throughout New York’s five boroughs and certain adjacent cities and towns.  We designed  a press kit for a major trade conference; provided structure and content for a Web site; and wrote and disseminated a press release announcing the launch.

Shortly after the launch, the company was taken over by a larger corporation.

Press kit contents:
Press Release
Nutshell Description
Q & A
One-pager
Introducing
Glossary
Technology Overview
Backgrounder