Communication Strategy

These days, potential customers and audiences are looking to a broad range of sources for news and information–and find it difficult to navigate through the clutter.  It’s more important than ever to know whom to reach,  for what goals, by what means– and to provide engaging, convincing information to get your ideas across.

HarrisCom  works closely with clients  to develop and execute integrated outreach strategies based on  thorough understanding  of markets, products, needs and goals.   We  articulate clear, convincing messages–and use them in marketing materials, on  blogs, on Websites, and in reaching out out to the media.

It’s a synergistic process–designed  to convey the right messages to the right audiences at the right times– enhanced by powerful social media tools.

Our services include:

• Market, customer and audience research
• Website evaluation,  content strategy and development
• Media relations, article placement and social media
• Writing and editing for print, broadcast, blogs, and the Web
• Media,  presentation and writing coaching and training
• Developing events, networking and speaking opportunities

We partner with design, investor relations, event planning,  market research, video and other specialists to provide a full complement of  communication  services.