Posts Tagged by Best

HarrisCom’s Harris & Pirozzolo speak on book publishing for business

amhimage-FBAnharris | Harris Communications Group
Harris Communication Group  Managing Director Anita M. Harris and colleague Dick Pirozzolo told independent PR  practitioners how  book publishing for business can enhance your reputation and your clients’ –yesterday at the Weston Public Library.
As  published authors and PR professionals,  the pair discussed how books enhance professional prestige and thought leadership, underscore expertise, establish authority, create numerous spin-off media opportunities and generate passive income.
Topics included:
– How to get a publisher to buy your book
– Self-publishing in the internet age
– The value of e-books
– What every winning book proposal must include
– Crowdfunding, pricing your book, and other money matters
– How to market your book
Dick Pirozzolo is the author of three books on homebuilding and two corporate biographies. Anita Harris is the author of Broken Patterns,  and Ithaca Diaries, two nonfiction works that have established her as a forward-looking social and business culture authority.

–Anita M. Harris
Anita Harris is the managing director of the Harris Communications Group,  an award-winning public relations firm specializing in integrated strategic communication, content marketing and thought leadership for clients in healthcare, life sciences, technology, energy and education,  worldwide.  Contact us!

HarrisCom Advisors To Address Data Mining Meetup June 18, 2014

 

The Boston Data Mining Meetup will feature Mark Kon and Eric Morris, both of whom are advisors to the Harris Communications Group.  The talks , to begin at 6:30 pm on Wednesday, June 18, will explore the application of both neural networks and machine learning in the financial markets–followed by networking and refreshments.   For  location or more information–please sign up on line or email info@harriscom.com.

    Professor Mark Kon of Boston University will present: “Some background on machine learning and its uses in financial prediction”Machine learning is still a growing field in both its theoretical aspects and its applications.  It is being applied to such areas as robotics, self-driving cars, and  computational biology/drug discovery.   Its origins lie in artificial neural network theory, which beg

[media-credit standalone=0 id=1 align="alignleft" width="114"]Mark Kon[/media-credit]

Mark Kon

an an evolution in the 90s toward the broader field of machine learning.  The area is based on some simple principles which I will discuss. The first is the  universality of feature vectors, i.e., the possibility of encoding all objects into strings of numbers.  The second is the “geometrization” of learning, i.e., the translation of learning problems into geometrical location tasks, and the third is the so-called kernel trick.  I will explain the basic ideas and give examples of applications in financial and other areas.

  • About the presenter:  

    Mark Kon is a professor of Mathematics and Statistics at Boston University, and is also a faculty member in the Neuroscience and Bioinformatics programs.   His areas of research  have included neural networks, machine learning, computational biology, and quantum computation.   He studied mathematics, physics, and psychology at Cornell, and mathematics at MIT.

    Entrepreneur Eric Morris presents “Introduction to Neural Networks in Financial Market Analysis”

    Neural networks for machine learning have a rich history and recent resurgence in applied problems across a wide range of fields, especially where it is challenging to write rule-based programs. In this talk we will briefly explore the biological foundation of neural networks and why the human brain can be a highly advantageous paradigm from which to construct analytic hypotheses. After an introduction to biological neural networks, we will explore the application of these characteristics to artificial neural networks and their components. Finally, we will use what we have learned to demonstrate a practical application of applying neural networks to financial data to generate a predictive hypothesis.

    About the presenter:

    Eric Morris is consulting out of the Cambridge Innovation Center and working on several projects in the finance and technology space. He recently left the French firm Capgemini where he was a consultant on strategy and technology to Fortune 500 clients. Eric graduated with honors from Cornell University where he earned a double major studying Biology (concentrating in biotechnology and business) and Applied Economics and Management in Cornell’s College of Agriculture and Life Sciences School and Dyson School of Applied Economics and Management respectively.

    –Anita M. Harris

    Anita Harris is managing director of the Harris Communications Group, an award-winning marketing and PR firm based in Kendall Square, Cambridge, MA.  She, in fact, suggested both speakers to Meetup Organizer Sheamus McGovern.

HarrisCom’s Anita Harris to speak on Independent publishing May 14

Anita M. Harris, Managing Director of the Harris Communications Group, will speak on a panel entitled  “BOOK PUBLISHING ON YOUR OWN” on Wednesday, May 14, 2014, in the Lincoln Public Library.  3 Bedford Road, Lincoln, MA.

Authors Susan Coppock, Anita Harris and Rick Wiggin of the Write Stuff will describe their experiences in publishing and marketing their books, which will be available for purchase. Light refreshments will be served.

About the authors
Susan Coppock is the author of Fly Away Home: A Coming of Age Memoir, which describes her unusual childhood and adolescence as the daughter of disengaged parents, continuing through early adulthood until her mother’s death. Susan used a turnkey service from Book Baby to create and distribute her book in electronic form. At 25,000 words, the book is too long for a magazine but too short to interest traditional publishers, an example of how technology has opened up a new market for works of intermediate length called e-singles in industry parlance.

Anita Harris is the author of Broken Patterns: Professional Women and the Quest for a New Feminine Identity, a book first published by Wayne University Press, about the changing role of women in society over time. The original book was out of print, so Anita purchased back the rights, updated the book and published the new edition in both e-book and paperback formats through Cambridge Common Press, her own publishing imprint.

Rick Wiggin is the author of Embattled Farmers: Campaigns and Profiles of Revolutionary Soldiers from Lincoln, Massachusetts, 1775-1783, a history of the revolutionary war focusing on the military service of Lincoln residents during the conflict, including profiles of the 256 documented combatants. The Lincoln Historical Society published Rick’s book in hardback and paperback; it is not available in e-book format.

Directions and parking: http://www.lincolnpl.org/index.php/how-do-i/get-to-library

 

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HarrisCom Co-Sponsors April 8 Home Energy Monitoring & Privacy Event

Screenshot 2014-03-22 09.10.07Anharris | Harris Communications Group
We’re pleased to co-sponsor  the 360 Chestnut  and BTW [Behind the Walls Magazine ] event

DOES YOUR HOUSE KNOW TOO MUCH ABOUT YOU?
What:  Panel presentation: impact of home energy monitoring devices on privacy
When:  April 8th, 2014
Where: Cambridge Innovation Center, 1 Broadway,Cambridge, MA Havana 5th Floor
With:  Deborah Hurley, Jim Bride, Joseph Kolchisnky, Jason Hanna, and Daniel Hullah. Moderated by Alexandra Hall & Harold Simansky

Google’s recent acquisition of “smart thermostat maker NEST” was met with excitement in the home energy world—Google is finally recognizing the importance of energy efficiency. But now that the excitement has died down, people are realizing that Google will be in their homes more intimately than ever before. What does this mean for Americans’ already compromised privacy?

On April 8th at the Cambridge Innovation Center in Kendall Square, 360Chestnut, Inc., and BTW: Behind the Walls magazine will host a panel discussion titled, “Does Your House Know Too Much About You?” Featuring experts on the home energy industry and “green” home improvement, the panel will address the looming issue of “smart” home monitoring devices: with sales expected to increase by 300% by 2020, are we giving up too much of privacy when embracing them?

The panel will include Deborah Hurley, a fellow at Harvard University’s Institute for Quantitative Social Science; Jim Bride, Founder and CEO of Energy Tariff Experts, LLC; Joseph Kolchinsky, Founder and Managing Director of OneVision Resources; Jason Hanna, Founder and CEO of Embue and Daniel Hullah, Partner and COO of Rockport Capital.  The moderators will be Harold Simansky, Founder and CEO of 360Chestnut Inc, and publisher of BTW: Behind The Walls and Alexandra Hall, Executive Producer of 360 Chestnut Inc, and Editor-in-Chief of BTW: Behind the Walls and COUPBoston will be the moderator.

The Panel:

Deborah Hurley is is a Fellow of the Institute for Quantitative Social Science (IQSS) at Harvard University and directed the Harvard University Information Infrastructure Project. At the Organization for Economic Cooperation and Development, in Paris, France, she was responsible for drafting, negotiation and adoption of the OECD Guidelines for the Security of Information Systems. Prior to joining the OECD, she practiced computer and intellectual property law in the United States. Hurley is Chair, Board of Directors, Electronic Privacy Information Center. She carried out a Fulbright study in Korea and is the author of Pole Star: Human Rights in the Information Society, and other publications. Hurley received the Namur Award of the International Federation for Information Processing (IFIP) in recognition of outstanding contributions, with international impact, to awareness of social implications of information technology.

Joseph (Joey) Kolchinsky is the founder and Managing Director of OneVision Resources, a company that merges his curiosity with technology and passion for simplicity. The firm is redefining excellent service for the modern family, providing comprehensive and stress-free support to members across a growing range of needs including personal technology, smart home design, and health management. Joey lives in Boston with his wife Jennifer and daughter Penelope.

Jim Bride has over a decade of experience in the energy and environmental industries. He launched Energy Tariff Experts, LLC to address an unmet need in the marketplace for accurate utility rate and energy cost information to enable more informed energy investment decisions. Prior to Energy Tariff Experts, Jim spent over four years at EnerNOC, a pioneering Smart Grid firm.

Jason Hanna is the CEO & Founder of Embue; a Boston-based company developing connected heating & cooling controls for residential and small commercial application. Jason is also the Founder & Board Chairman of Greentown Labs, a Boston-area incubator for clean energy and hardware companies, now home to over 40 emerging start-ups. Jason previously worked in high technology and was responsible for building an organization that automated over $1B of transactions for EMC Corporation.

Daniel Hullah is a Partner and COO of RockPort Capital a multi-stage venture capital firm that invests in the areas of alternative and traditional energy, mobility, and sustainability.  Daniel is an active member of the screening and diligence team and has worked on multiple transactions in several key cleantech sectors most notably solar energy and green buildings.  One such company is EcoFacto, a leader in home energy management, providing user-friendly active management of residential and small commercial thermostats using a Software-as-a-Service (SaaS) model.

Harold Simansky (moderator)  is the founder of 360Chestnut.  Before 360Chestnut he was involved in the creation of Green Guild of MA, LLC, a full-service energy audit and home weatherization company that has helped over 1,000 Massachusetts home owners make their homes more energy efficient.  Earlier, Harold was the developer of one of the first green, LEED-certified residential buildings in the Boston-area.  Harold also has experience in the world of finance and as a consultant with Bain & Company. He is a graduate of the MIT Sloan School of Management and Brandeis University.

Alexandra Hall (moderator) has more than ten years’ experience as a critic, lifestyle writer and editor of lifestyle topics in Boston and beyond. Alex has covered fashion, travel, entertainment, food, beauty, books, and the arts. She is currently editor-in-chief if COUP Boston, the city’s only luxury digital lifestyle magazine, and a freelance writer for publications including: Condé Nast Traveler, Bon Appétit, Town & Country, and Elle Decor.

360Chestnut is a multi-platform media company that helps consumers make their homes more sustainable, healthy and energy efficient.  This free-to-the-consumer service provides engaging experiences, expert information and personalized access to the 5000+ rebates that pay homeowners to be more energy efficient, as well as a connection to those who can do the work.  360Chestnut also published BTW: Behind the Walls magazine in partnership with the Wall Street Journal.

BTW: Behind the Walls is a quarterly magazine focused on healthy, sustainable and beautiful homes.  It is created in partnership with the Wall Street Journal and is distributed to more than 50,000 Wall Street Journal subscribers in MA, NH and VT.

COUPBoston is a multi-platform online magazine dedicated to all things innovative and forward thinking in Boston’s lifestyle community.

Info@360 Chestnut.com

–Anita M. Harris, Managing Director,  Harris Communications Group, an award-winning PR and marketing firm based in Cambridge, MA that  advised 360 Chestnut on outreach for this event. Anita  is also the author of Broken Patterns, Professional Women and the Quest for a New Feminine Identity and the  publisher of New Cambridge Observer.

Anita Harris on PBS: Ban Sandberg Ban Bossy Campaign?

[media-credit standalone=0 name="Mark Hoffman" align="alignleft" width="300"]Anita Harris, author and communications expert[/media-credit]

Harris Communications Group President and Broken Pattenrns Author Lincoln, MA Library

On Friday, March 21,  Anita M. Harris, author  and Harris Communications Group Managing Director questioned the efficacy of the Sheryl Sandberg Ban Bossy campaign on “To the Contrary,” of national public television.  A taped interview with Harris introduced a discussion of  the campaign–which aims to expunge the term “bossy” from the vocabulary so as to encourage girls to seek leadership positions.

In the interview, Harris reiterated her concerns, first voiced  at  New Cambridge Observer and Broken Patterns Book that  the campaign erroneously equates  bossy–“fond of telling others what to do; domineering” –with good leadership. She also suggested the campaign might diminish confidence in some women and encourage bullying in  others.

To the Contrary,  which airs nationally, is an all-female news analysis series. The segment is available on the Web  at http://www.pbs.org/to-the-contrary/watch/2885/contraception-cases;-ban-bossy;-congresswomen-and-leadership. 

The program also covered the Obamacare Birth control mandate. Guests included:  Former Congresswomen Blanche Lincoln, Carol Moseley Braun, Connie Morella, Barbara Kennelly and Mary Bono. Panelists were Amy Siskind, The New Agenda; Kay Coles James, *resident, Gloucester Institute; Avis Jones DeWeever, NPR host, and Rina Shah, Republican strategist.

The  Harris Communications Group, is  an award-winning PR and Marketing firm based at the Cambridge Innovation Center, in Kendall Square, Cambridge. Anita Harris, HarrisCom’s Managing Director, is the author of Broken Patterns, Professional Women and the Quest for a New Feminine Identity.  Broken Patterns is available at Amazon.com, Kindle.com, and at the Harvard Bookstore, in Harvard Square.

Boston’s District Hall Celebrates Grand Opening

DHALL_w_logo_and_tag_linePleased  to have attended the celebration for the opening of  District Hall–the beautiful new event center  for innovators located in Boston’s snazzy Seaport District–just across from the Institute for Contemporary Art.  Managed by the Venture Cafe Foundation–a sister organization  of the Cambridge Innovation Center (C)C)  where I work– District Hall has a large event space, conference and class rooms, a restaurant and a view of the Harbor. What I like best is its scale–it’s not a skyscraper,  is not overwhelming like the nearby convention center or the CIC in Kendall Square. It’s just a simple, welcoming  space with white board, galore.

As described on  its Web site as:

“It’s the first building of its kind in the world….

” …A dedicated civic space where the innovation community can gather and exchange ideas. Inside you’ll find open workspace, classrooms, assembly space, flexible use ‘pods’, and writable surfaces everywhere!  Also stop by for coffee and food at Brew and Gather.”

“…The result of a collaborative public-private partnership. When Mayor Thomas M. Menino announced his vision for the Innovation District, he called for a gathering space for innovators to get together and share ideas. The building was then privately funded and built by Boston Global Investors, as the first project in their twenty-three acre masterplan for Seaport Square. Operations and programming are run by the Venture Café Foundation, a not-for-profit sister organization to the Cambridge Innovation Center (CIC). ”

Its  hospitality partners are Gather and Brew, both operated by The Briar Group. The building and the restaurant were designed by Hacin + Associates.

Without the generous support of John HancockIdeaPaint and Philips Color Kinetics, District Hall would not be the unique space it is today.”

District Hall
75 Northern AvenueBoston, MA.  02210

 

—Anita M.Harris, Managing Director
Harris Communications Group

The Harris Communications Group is an award-winning PR and market development firm.  Based in Kendall Square, Cambridge, MA, we provide a media relations, marketing communications, writing, crisis communications, content, marketing and social media services for companies in health, science, technology and energy. 

With Google Panda…for SEO & content marketing, what’s a small company to do?

panda Free digital photos.net
In some ways, I’m pleased with the new (ish) google algorithm for SEO–tho no one is quite sure  exactly what it is.

I’m told it enhances the need for “real” content and makes it much more difficult to game the system because it  filters out spammy black hat stuff, repetitive key words and nonsense content aimed at getting sites to the top of the first page of Google search.

But after  listening to recent Cision Webinar on content marketing I feel daunted.    For search engine optimization (SEO) not only do say you need to post 3 blogs a day, Cision says,  but also you must focus on a single keyword, making it extremely clear to search spiders that you only do one thing.

But what about someone like me—a creative person who is not a twenty-something with just a single product or skill?

Or  my company, HarrisCom, for example–if you’ll pardon the self-serving plug?

We offer a variety of communication services–and there’s not a single word to describe them all.  In years past, “PR” might have filled the bill–but, now, PR means many things to many people. And it now includes aspects of advertising, social media, thought leadership, integrated marketing,  promotions, media relations, training, writing, editing, press release–and we also now offer clinical relations, digital media outreach.   Plus, we do all of the above for clients in healthcare, life science, biotech, energy…You get the picture.

Not to mention the time it takes to post three  non-BS blogs a day.

I ask you–and  Google–  and SEO experts–given the restraints/constraints/requirements of  the PANDA algorithm, what’s a multitalented person–or a small company– to do?

 

Comments/responses/answers welcome!

Anita M. Harris
Anita Harris is managing director of the Harris Communications Group: An award-winning public relations and market development firm specializing in media relations, thought leadership, content marketing, etc. etc. etc. for companies and organizations in healthcare, biomedical science, technology and energy, worldwide. 

Social Media, Scientists and…Sales?

Was privileged to attend Hubspot’s recent Inbound Conference in Boston…One  highlight was a presentation by Sonya Pelia,       Director of Social Media at ThermoFisher Scientific,  on  “Selling to Scientists, the Most Skeptical Audience in the World.”

I’m not a scientist–but, before the talk,  I  was skeptical–finding it hard to imagine  the scientists I’ve worked with tweeting and friending one another about new products.  But, after learning that two years into its social media program,  Thermo Fisher, which offers a variety of scientific instruments and tests,  now gets 30 percent of its qualified sales leads  from social media links  to its Website and that Pelia herself  now has more than 90 thousand twitter followers @chromsolutions,  I’m reconsidering.

How does she Pelia do  it?  She posts five 400-word  blog posts a week at http://chromblog.thermoscientific.com/blog/  . Each post includes 2-3 links to the ThermoFisher Web site and is summarized, with links,  on twitter, Facebook,  You-tube , Pinterest, Linked-in and various bookmarking sites.  Some of the posts are original; many repurpose news garnered from other sites.  Within two years, the blog had 3200 subscribers.  The majority of useful leads come from Linked-in,  Pelia said.

But other sites are, evidently, tremendously appealing to scientists and others interested in scientific fields. According to Pelia,  a Facebook page  called  “The earth story”  has half a million “likes.”  Another,   with the delightful title   ” I f-ing love science” has 8 million.

I still believe that social media efforts  strategies should depend on whom you want to reach and why–  but these numbers are impressive.  Clearly,  for anyone seeking to reach scientists, social media is not to be ignored.

Anita Harris, Managing Director, Harris Communications Group
HarrisCom is a PR and market development agency providing media relations, content, and social media services to companies and organizations in health, science, technology and energy, worldwide. 

 

Reimbursement, Regulatory Expert Edward Berger Joins HarrisCom Advisory Board

I’m more than happy to announce that Ed Berger, CEO at Larchmont Strategic Advisors,  has joined the Harris Communications Group Advisory Board.

Ed has worked for nearly 30 years in healthcare , medical technology and  life science fields.  His expertise encompasses biomedical regulatory and reimbursement policy as well as corporate communications.

He  brings a wealth of experience  and insight to our group and to our clients.

As a member of the senior management teams of Fresenius Medical Care, Thermo Cardiosystems and ABIOMED, Dr. Berger exercised responsibility for strategically sensitive communications with government agencies, news media and investors and served as principal corporate spokesperson through numerous crises and other high visibility events.

Through his consultancy, Larchmont Strategic Advisors, he helps life sciences companies create and implement integrated strategies to address the obstacles and opportunities they face in their efforts to secure public and private insurer coverage and optimal reimbursement for new or evolving technologies.

Focusing on issues that arise at the intersection of public policy, corporate strategy development, and internal and external advocacy, Dr. Berger helps clients to deal effectively with the strategic challenges posed by the rapidly evolving healthcare regulatory and policy environment.  His clients have included companies in fields such as mechanical circulatory support, cardiology, orthopedics, neural monitoring and neuromodulation, gastrointestinal surgery, pulmonary medicine, nuclear medicine, diagnostic imaging, clinical laboratory testing, and personalized medicine.

Dr. Berger is a member of Mass Medical Angels, a mentor in Boston University’s IGNITE program, and Past President of the Medical Development Group, a 400 member professional association of individuals professionally committed to the medical device and related life sciences business sectors.

He has a Bachelor’s Degree in Government from Harvard College, and earned his Ph.D. in Political Science at Boston University, where he was later Assistant Professor of Political Science and Chair of the Urban Affairs and Planning program.

–Anita M. Harris

Anita Harris is the founder and managing director of the Harris Communications Group — an award-winning public relations firm specializing in integrated strategic communication, content marketing and thought leadership   for clients in healthcare, life sciences, technology and energy, worldwide.  Based in Kendall Square, Cambridge, HarrisCom  on the pulse of some of the most innovative ideas, technologies and products,  anywhere. 

 

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HarrisCom Advisor Mike Miller Joins National Governors Assn Team

 HarrisCom Advisory Board Member Michael Miller, MD, has been named Physician-in-Residence at the National Governors Association Best Practices Health Division, the NGA announced last week.

The heath division provides information, research, policy analysis, technical assistance and resource development for governors and their staff across a range of policy issues.

In his new position, Miller will  advance health improvement projects and activities across the country by working collaboratively with  the NGA health team and Governors’ health staffs. He will focus on improving care and lowering total costs for “super utilizers” (people who need high levels of care; the integration of  community health with traditional healthcare delivery; activities to improve birth outcomes; and the NGA’s Prescription Drug Abuse Project.

Until recently, Miller was president of HealthPolCom Consulting in Washington, D.C. He also has served as director of federal relations at Pfizer Inc. and as the health policy advisor to Congressman Sandy Levin.  He  received his medical degree at the Yale University School of Medicine and graduated magna cum laude from Williams College with a bachelor’s degree in chemistry.

In his new position, Miller will be working with Frederick Isasi, J.D, M.P.H., newly  named director of the Best Practices Health Division.  Isasi will oversee all work related to health care service delivery and reform, Medicaid cost containment, state employee and retiree health benefits, maternal and child health, prescription drug abuse prevention and health insurance exchange planning, the NGA also announced last week.

Isasi currently serves as the vice president of health policy at The Advisory Board Company, where he served as a strategic advisor to hospitals, health systems and provider companies throughout the nation and internationally. He also served as senior legislative counsel for health care for Senator Jeff Bingaman. Isasi holds a juris doctor from the Duke University School of Law, a master’s of public health with honors from the University of North Carolina and a bachelor’s of science in cellular biology and Spanish from the University of Wisconsin.

To learn more about NGA’s health division, please visit www.nga.org/cms/center/health or NGA’s virtual resource center at http://statepolicyoptions.nga.org/.

Founded in 1908, the National Governors Association (NGA) is the collective voice of the nation’s governors and one of Washington, D.C.’s most respected public policy organizations. Its members are the governors of the 55 states, territories and commonwealths. NGA provides governors and their senior staff members with services that range from representing states on Capitol Hill and before the Administration on key federal issues to developing and implementing innovative solutions to public policy challenges through the NGA Center for Best Practices. For more information, visit www.nga.org.

In accepting his new position, Miller, resigned from the Harris Communications Group Advisory Board after ten years of service.  Thanks for  your help and insight, Mike. We wish you all the best!

–Anita M. Harris
Anita Harris is founder and president of the Harris Communications Group, an award-winning public relations and digital marketing firm with specialties in healthcare, life sciences, education, environment, energy and technology, worldwide.

 

 

 

 

 

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