Posts Tagged by Boston
|December 1, 2013||Posted by Anharris under Education, Events|
Honoring the Legacy of Seymour Papert
December 4, 2013
6 – 9 PM
Cambridge Innovation Center 5th Floor
1 Broadway Street, Cambridge, MA
Panel Topics & Presenters
|Legacy of Seymour Papert||
|Learning to Change to World||
Claudia Urrea and Walter Bender, OLPC movement, its impact and lessons
|The Changing World of Learning||
Evolving Learning : Gary Stager, Mitch Resnick and Meredith Hamilton
|The Role of GamesandOnline Communities||
George Newman, Danny Fain and Johnny Ronelus (One Planet Education Network) and Sandra Thaxter (Small Solutions Big Ideas)
|Demos & Break Out Meetings||Small Solutions Education Program in Kenya: Sandra Thaxter and Alan Papert
One Planet Education Network Game Demos: George Newman, Danny Fain and Johnny Ronelus
BumpBump Books: Meredith Hamilton
Anita Harris, Managing Director
The Harris Communications Group is an award-winning PR and marketing firm specializing in media relations, content marketing for clients in health, science, biotechnology, technology, education and energy. Based at the Cambridge Innovation Center in Cambridge, MA, we’re on the pulse of some of the most exciting products, ideas and services anywhere.
|November 25, 2013||Posted by Anharris under Innovation, Life Science|
At the event, Boston area startups Cocoon Biotech, Riparian Pharmaceuticals, Cellanyx Diagnostics, and DavosPharma were awarded $22K in funds and in-kind services to three Boston area life science companies.
The winners were chosen by Executives from EMD Serono, Novartis Institutes for BioMedical Research and LabCentral from among pitches delivered by five finalists. The five were selected from an initial field of thirteen online entries based, in part, on online feedback from BiotechTuesday members. The three winners were all therapeutics and diagnostics startups proposing solutions to challenging medical problems.
Cocoon Biotech, Inc., led by CEO and founder Ailis Tweed-Kent, a doctor at Massachusetts General Hospital won the $5000 EMD Serono Innovation Award. Cocoon Biotech is developing a silk-based gel for injection into the joint to provide long lasting joint support and lubrication in patients with osteoarthritis. EMD Serono is the biopharmaceutical subsidiary of Merck KGaA, Darmstadt, Germany, a global pharmaceutical and chemical group.
Riparian Pharmaceuticals, led by Will Adam, Chief Scientific Officer and President, won both the $10,000 in-kind Novartis Innovation Award and the $3000 in-kind Pharmatek Innovation Award. Riparian Pharmaceuticals is focused on therapeutics that induce an anti-inflammatory response in cells to address diseases such as atherosclerosis. Novartis Institutes for BioMedical Research, Inc. discovers and develops new and innovative medicines. Pharmatek Laboratories, Inc. is a premier pharmaceutical chemistry development and manufacturing organization supporting the pharmaceutical & biotechnology industries.
Anharris | Harris Communications GroupAnharris | Harris Communications GroupCellanyx Diagnostics, led by Co-Founder and CEO Ashok Chander, won the $4000 in-kind LabCentral Innovation Award. Cellanyx is developing a prostate cancer diagnostic based on culturing tumor biopsy cells that promises to be much more accurate than current diagnostics. LabCentral provides fully functional lab space, permits, waste handling, plus all reasonably common lab equipment for bioresearch.
In addition to awarding startups, the event also acknowledged the contribution of life science products and services in enabling cutting edge research for new therapeutics. DavosPharma won the Most Innovative Product or Service Award in recognition of its Anthem-GenTox product. This product offers scientists a high throughput genotoxicity assay based on human cells with greatly improved accuracy over conventional methods.
Full disclosure: Biotech Tuesday co-founder Seth Taylor serves on our advisory board.
Anita Harris is president of the Harris Communications Group, an award-winning PR firm specializing in strategy, content, media relations for clients in health, science, technology and energy.
|November 6, 2013||Posted by Anharris under Events|
Pleased to have attended the celebration for the opening of District Hall–the beautiful new event center for innovators located in Boston’s snazzy Seaport District–just across from the Institute for Contemporary Art. Managed by the Venture Cafe Foundation–a sister organization of the Cambridge Innovation Center (C)C) where I work– District Hall has a large event space, conference and class rooms, a restaurant and a view of the Harbor. What I like best is its scale–it’s not a skyscraper, is not overwhelming like the nearby convention center or the CIC in Kendall Square. It’s just a simple, welcoming space with white board, galore.
As described on its Web site as:
“It’s the first building of its kind in the world….
” …A dedicated civic space where the innovation community can gather and exchange ideas. Inside you’ll find open workspace, classrooms, assembly space, flexible use ‘pods’, and writable surfaces everywhere! Also stop by for coffee and food at Brew and Gather.”
“…The result of a collaborative public-private partnership. When Mayor Thomas M. Menino announced his vision for the Innovation District, he called for a gathering space for innovators to get together and share ideas. The building was then privately funded and built by Boston Global Investors, as the first project in their twenty-three acre masterplan for Seaport Square. Operations and programming are run by the Venture Café Foundation, a not-for-profit sister organization to the Cambridge Innovation Center (CIC). ”
75 Northern AvenueBoston, MA. 02210
—Anita M.Harris, Managing Director
Harris Communications Group
The Harris Communications Group is an award-winning PR and market development firm. Based in Kendall Square, Cambridge, MA, we provide a media relations, marketing communications, writing, crisis communications, content, marketing and social media services for companies in health, science, technology and energy.
|November 1, 2013||Posted by Anharris under Communications, Guest Posts, PR, Topics|
GUEST POST BY
Richard Branson, Jack Welch and Mark Zuckerberg are among the savvy CEOs who get better and more powerful press coverage.
It’s because they use Next Level PR principles that rely on these factors to generate news: controversy, humor story, consistency and simplicity – the same principles you can use to promote and grow your company.
For details log onto my latest artricle on Next Level PR strategies in First America Startup or read excerpts below.
If Your Company Wants to Make Big News Use ‘Next Level PR’
What! Now is the time to jump in with two feet and take full advantage of the controversy over the Affordable Care Act or Obamacare to generate news for those who want to become leaders.
More than anything, journalists love controversy. We recently got a cover story in The PCB Magazine on how manufacturers of printed circuit boards for medical devices and an automated medication monitoring system will benefit from the Affordable Care Act with supporting comments by the nation’s leading medical ethicist Dr. Zeke Emanuel.
There are times when funny will get you a lot more positive exposure than deadpan. Think New Jersey Governor Chris Christie eating a donut in front of David Letterman or Michelle Obama getting her groove with Jimmy Fallon.
Washington Post humorist and syndicated columnist Gene Weingarten once interviewed our client Hilla Ovil-Brenner, founder of WhiteSmoke, a turbo-charged spellchecker.
Weingarten quipped that Ovil-Brenner probably didn’t like it when people learned to spell because it would hurt her business.
She quipped back, “If I sold plus-size fashions, that would not mean I want women to be fat, it means I want them to feel good, look good and be successful in their lives. Just like WhiteSmoke helps people….”
The interview was hilarious and got picked up by newspapers nationwide. Product sales soared.
Too often organizations forget that their CEO is a real-life character whose heart, skills, challenges, obstacles and conflicts make for far more interesting reading than canned quotes about how, “Delighted we are to announce Jean as the new VP engineering at Techno Pants Corp.”
Stop sanitizing CEOs. Let them be human, let them talk about how they resolve conflicts with the board of directors, investors or the government and their personal and business relationships. Make them come alive. We love knowing about Ben and Jerry, Jobs and Wosniak, Bill and Melinda and Richard Branson because we see them as real people.
Quick, who knows the CEO of Dell or American Airlines?
While representing institutional investment managers, a journalist once mused, “How come 75% of all money managers are in the top quartile when it comes to their performance news releases?” That’s because the poor performers hide in the weeds when their numbers are down and emerge only when their numbers are up.
Want to win the respect of journalists, build credibility and generate positive press over the long haul? Be accessible when the news is bad. Get it out, get it over with and move on. When it’s time to deliver good news, you will be far more credible and will have a bond of trust with the editors and reporters that results in positive press.
Keep it simple. How many times do we use jargon like OEM, Forex or Q4 without thinking that the journalist who makes the first cut on our news release might be new to manufacturing or finance to say nothing of the reader. Journalism critics note that The Wall Street Journal, whose readers are supposed to be mostly business types, explains every term that is likely to be unfamiliar to the layperson.
Kim Wallace of the market research firm Wallace & Washburn in Wellesley, Massachusetts, and author of “Why People Don’t Buy Things,” puts it this way. “Liken new concepts to what we already know. Let’s say you want to reach customers who had never seen snow tires before and wanted to explain their benefit. If you say, ‘They are like snowshoes for your car,’ everyone will get it instantly.
Consider these news-making tactics when it comes to creating the kind of awareness that establishes your company as an influential leader and building greater awareness and brand equity.
That’s Next Level PR!
Dick Pirozzolo is Managing Director of Pirozzolo Company Public Relations in Boston, founded in 1980, and a Media Bistro Teacher. His firm figured prominently in promoting startup companies that have become publicly held or been acquired by major public corporations. He lives in Wellesley, Massachusetts and Nantucket.
The Harris Communications Group is an award-winning PR and market development firm specializing in PR, marketing, content and thought leadership for clients in healthcare, science, biotech, technoilogy and energy. Located in Kendall Square, Cambridge, MA, we’re on the pulse of some of the most exciting ideas, products and technologies, anywhere.