Posts Tagged by marketing
|June 23, 2016||Posted by Anharris under HarrisCom News, Health, Highlight 2, Innovation, Life Science, Technology|
Anita Harris and Linda Grace Kobas of the Harris Communications Group played key roles in the writing and editing of “Convergence: the Future of Health,” a report released today by the Massachusetts Institute of Technology (MIT).
The Convergence report is aimed at accelerating a “Convergence Revolution,” in which the tools, technologies, methods and insights of physical sciences, information technology and engineering are increasingly being employed in the life sciences to transform biomedicine, promising to enhance human health and well-being.
The Convergence report was chaired by Susan Hochfield, former president of MIT and a neuroscientist; Tyler Jacks, Director of the David H. Koch Institute for Integrative Cancer Research at MIT; and Nobel Prize Laureate Phillip Sharp, Institute Professor at MIT.
“It was a privilege to work with such a brilliant team on a project that holds the potential to transform biomedicine in the US,” Harris said.
The Convergence report draws on insights from several dozen expert participants at two workshops, as well as input from scientists and researchers across academia, industry, and government. It includes a wide range of recommendations for advancing convergence research, but emphasizes one critical barrier above all: the shortage of federal funding for convergence fields.
As Sharp explained, “Convergence science has advanced across many fronts, from nanotechnology to regenerative tissue. Although the promise has been recognized, the funding allocated for convergence research in biomedical science is small and needs to be expanded. In fact, there is no federal agency with the responsibility to fund convergence in biomedical research.”
The National Institutes of Health (NIH) are the primary source of research funding for biomedical science in the United States. In 2015, only 3 percent of all principal investigators funded by NIH were from departments of engineering, bioengineering, physics, biophysics, or mathematics. Accordingly, the report calls for increasing NIH funding for Convergence research to at least 20 percent of the agency’s budget.
Harris, aided by MIT graduate and post doctoral students, wrote the sections covering education and policy; a second author, Al Hammond, a former editor at Science Magazine, wrote the scientific and technical sections. Linda Grace-Kobas, former Cornell University News Director and a member of the Harris Communications Group, served as copy editor. Kate Stoll of the MIT Washington office was the project manager.
A forum on “Convergence: the Future of Health” will be held at the National Academies of Sciences, Engineering and Medicine in Washington, DC, on Friday, June 24.
The report is available at http://www.convergencerevolution.net/2016-report .
The Harris Communications Group is an award-winning PR and marketing firm based in Cambridge, MA. Managing Director Anita M. Harris is a former journalist who covered health, science and technology for the MacNeil/Lehrer Report (now the NewsHour) of PBS. Linda Grace Kobas, also a former science journalist, served for many years as the Cornell University News Director
|September 17, 2015||Posted by Anharris under Uncategorized|
Harris Communications Group
|October 27, 2014||Posted by Anharris under Books, Events, HarrisCom News, Thought Leadership|
– How to get a publisher to buy your book
– Self-publishing in the internet age
– The value of e-books
– What every winning book proposal MUST include today
– Crowdfunding, pricing your book, and other money matters
– How to market your book
–Anita M. Harris
Anita Harris is the managing director of the Harris Communications Group, an award-winning PR and marketing firm based in Cambridge, MA.
|October 23, 2014||Posted by Anharris under Cool Companies, Events, Innovation, Technology|
On Wednesday, October 8, I was pleased to attend a “nano road show” highlighting tiny technologies and expansive R&D capabilities of the Czech Republic came to Boston.
Sponsored by “CzechInvest,” the Czech Republic’s investment and business development agency, and by the Consulate General of the Czech Republic, the “road show” featured six companies and research institutions with expertise in nanotechnology–a branch of engineering focused on the design and manufacture of extremely small devices built at the molecular level of matter.
At a reception held at the Cambridge Innovation Center in Boston, I had the opportunity to speak with Jan Slunsky, the CEO of a company called Nano Iron–which produces tiny iron particles used to treat ground water contaminated by chlorinated hydrocarbons from industrial waste. “Our nano particles are “very reactive” and may clear an area of pollutants in months-to-years—unlike other ‘in-situ’ reagents that can take 10-to-20 years to reduce contaminants,” Slunsky said, “And because Nano Iron particles are composed of a naturally occurring mineral, they do not add toxicity when injected into a substrate.” Other remediating processes may involve the costly transport of polluted water to distant filtration plants, he added. Nano Iron currently partners with environmental consultants and remediation companies in the Czech Republic, France, Denmark, Belgium, and the Netherlands. Nano Iron recently launched a pilot project in South Carolina.
- Another presenting company was Advanced Materials-JTJ, which introduced its own industrial process of manufacturingofphotocatalytic multifunctional paints for air purification. The company has also patented large-scale technology toproduceTiO2nanoparticles withhigh efficiency. Advanced MaterialsJTJ works with several universities and international companies on variety of R&D and commercial projects. With technologies are in material science,photocatalysis and energy accumulation, ADvancedMaterials-JTJ participates in EC grant consortia onphotocatalytic water decontamination.I also met Martin Navratil, chairman of the board of SYNPO, a commercially-oriented, privately held R&D center which arose in 1992 from a government-owned research center. Today, SYNPO offers new technologies and products such as coatings adhesives, composites and binders based on applied polymer science. It focuses on contract research and development, manufacturing, process development, and nanostructured polymers and polymers from renewable raw materials. It also provides specialized analytic services, helps client companies scale up production, and trains students. SYNPO’s clients range from small Czech and European companies to some of the world’s largest multinational chemical companies, including DuPont, in the US, Navratil said.
Featured educational and research and development institutions included:
- The Central European University of Technology (CEITEC) — a multidisciplinary science center focused on life sciences and advanced materials and technologies.
- The Technical University of LIberec Department of Nonwovens, which offers patented process of industrial-scale production of nanofibers (including nanofiber scaffolds for use in tissue engineering, and composite nanofibers).
- The Technical University of Liberec – Institute for Nanomaterials, Advanced Technologies and Innovation (CxI), which provides long-term support of industrial research activities and utilization of new technologies and technological production methods. Its foci include competitive engineering, robotics and mechatronics, and applications of nanofiber materials.
After the meeting, Abi Barrow, director of the Boston-based Massachusetts Technology Transfer Center, said: “Nanotechnology is changing the world. It will change the way everything operates, because of the new materials people are now developing. The Czech’s have exhibited some ‘very interesting’ technology and research skills in the nanotech arena. And New England, with its own great nanotech base, has real interest in finding cost-effective ways to contract out research development and testing.”
Agt the event, I learned that, t in the 1930´s Czechoslovakia was ranked among 10 most developed countries in the world and that Czech scientists were instrumental in developing contact lenses and anti-HIV drugs.
Jan Fried, director of East Coast operations for CzechInvest tokd me that today, “the Czech Republic offers the best conditions in Central and Eastern Europe for international partnership, with US firms major investors in Czech companies.” Additionally, CzechInvest has sponsored “CzechAccelerator” for the past three years. One such program, was based in Silicon Valley; the other at the Cambridge Innovation Center, in Kendall Square.
–Anita M. Harris
Anita M. Harris is Managing Director of the Harris Communications Group, an award-winning marketing and public relations firm based in Cambridge, MA.
This post was adapted from a sponsored post originally written for New Cambridge Observer.
|August 10, 2014||Posted by Anharris under Cool Companies, Economics, Energy, Innovation|
Our Cambridge Innovation Center colleagues at EnergySage, Inc., have launched a partnership with Chambers for Innovation and Clean Energy, a national network of local chambers of commerce, to help local Chambers and their member businesses install solar energy systems.
According to the July 30, 2014 release:
Under the partnership, businesses that are members of a local chamber can use an innovative and user-friendly online solar marketplace at no cost. Users receive quick and easy options for putting solar on their commercial or residential buildings.
The Metro South Chamber of Commerce in Massachusetts is the first local chamber to take advantage of the new partnership. “Lowering costs, saving time, and creating local jobs is a winning combination that strengthens business and increases profits,” said Christopher Cooney, president and CEO of the Metro South Chamber. “The EnergySage process makes it easy for our chamber members to receive multiple quotes, learn about tax credits, and gauge potential long-term gains.”
“The EnergySage process makes it easy for our chamber members to receive multiple quotes, learn about tax credits, and gauge potential long-term gains.”
Through the partnership, chamber members will have access to robust solar options, an instant estimate of the costs, savings, and financial options and the ability to include local companies in the price comparisons. Chamber businesses that create a free account on the EnergySage Solar Marketplace will receive quotes from multiple pre-screened and high-quality solar installers, easing the process of shopping for the right solar system. EnergySage will make a donation – ranging from $250 for residential systems to up to $5,000 for large commercial systems – to the local chamber of commerce whose members go solar through the EnergySage Marketplace.
“EnergySage is excited about this national partnership with Chambers for Innovation and Clean Energy,” said John Gingrich, Head of Corporate Development for EnergySage. “We understand that solar can be complex for business owners and this partnership offers a great opportunity to help these decision-makers choose solar with ease.”
Diane Doucette, Executive Director of Chambers for Innovation & Clean Energy, called the partnership a “win-win” for local chambers and their member companies. “Chambers are always on the lookout for valuable no-cost services for member companies,” Doucette said. “Our EnergySage partnership offers the added benefit of providing chambers with additional revenue for helping their member companies go solar.”
ABOUT CHAMBERS FOR INNOVATION AND CLEAN ENERGY
Chambers for Innovation and Clean Energy (CICE) is a national network of local chambers of commerce that recognize the economic development opportunity of clean energy. CICE works with local chambers to offer programs that help them and their member companies successfully navigate and prosper in the clean energy space. Through their clean energy information hub, CICE provides easy access to clean energy information, incentives, best practices, and an opportunity for local chambers to connect with clean energy experts throughout the country. www.chambersforinnovation.com
ABOUT ENERGYSAGE, INC.
The EnergySage Solar Marketplace, a comprehensive national consumer destination site for solar photovoltaics (PV) systems. The EnergySage Marketplace transforms the complex Solar PV shopping process into a simple online comparison-shopping experience, by enabling consumers to compare quotes from multiple pre-screened installers in an apples-to-apples format across all financing options. The unique, innovative platform provides unprecedented levels of simplicity, choice and transparency, all at no cost to consumers.
The EnergySage platform helps to reduce prices and make solar PV systems more accessible to a larger portion of the population. Its goal is to drive exponential increases in market adoption of solar. EnergySage’s benefits extend to providers such as manufacturers, installers, financiers and other professionals involved in the solar PV sales process as well, through increased consumer awareness, knowledge and demand for their services. By creating efficiencies in both the buying and selling processes, EnergySage slashes the time and effort required by consumers and installers, significantly reducing customer acquisition costs, boosting consumer confidence, and ultimately accelerating mass-market solar adoption.
–Anita M. Harris
The Harris Communications Group is an award winning PR and marketing firm with clients in health care, life sciences, technology and energy, worldwide.
|June 18, 2014||Posted by Anharris under Events, Innovation, Life Science, Technology|
The Boston Data Mining Meetup will feature Mark Kon and Eric Morris, both of whom are advisors to the Harris Communications Group. The talks , to begin at 6:30 pm on Wednesday, June 18, will explore the application of both neural networks and machine learning in the financial markets–followed by networking and refreshments. For location or more information–please sign up on line or email firstname.lastname@example.org.
Professor Mark Kon of Boston University will present: “Some background on machine learning and its uses in financial prediction”Machine learning is still a growing field in both its theoretical aspects and its applications. It is being applied to such areas as robotics, self-driving cars, and computational biology/drug discovery. Its origins lie in artificial neural network theory, which beg
an an evolution in the 90s toward the broader field of machine learning. The area is based on some simple principles which I will discuss. The first is the universality of feature vectors, i.e., the possibility of encoding all objects into strings of numbers. The second is the “geometrization” of learning, i.e., the translation of learning problems into geometrical location tasks, and the third is the so-called kernel trick. I will explain the basic ideas and give examples of applications in financial and other areas.
About the presenter:
Mark Kon is a professor of Mathematics and Statistics at Boston University, and is also a faculty member in the Neuroscience and Bioinformatics programs. His areas of research have included neural networks, machine learning, computational biology, and quantum computation. He studied mathematics, physics, and psychology at Cornell, and mathematics at MIT.
Entrepreneur Eric Morris presents “Introduction to Neural Networks in Financial Market Analysis”
Neural networks for machine learning have a rich history and recent resurgence in applied problems across a wide range of fields, especially where it is challenging to write rule-based programs. In this talk we will briefly explore the biological foundation of neural networks and why the human brain can be a highly advantageous paradigm from which to construct analytic hypotheses. After an introduction to biological neural networks, we will explore the application of these characteristics to artificial neural networks and their components. Finally, we will use what we have learned to demonstrate a practical application of applying neural networks to financial data to generate a predictive hypothesis.
About the presenter:
Eric Morris is consulting out of the Cambridge Innovation Center and working on several projects in the finance and technology space. He recently left the French firm Capgemini where he was a consultant on strategy and technology to Fortune 500 clients. Eric graduated with honors from Cornell University where he earned a double major studying Biology (concentrating in biotechnology and business) and Applied Economics and Management in Cornell’s College of Agriculture and Life Sciences School and Dyson School of Applied Economics and Management respectively.
–Anita M. Harris
Anita Harris is managing director of the Harris Communications Group, an award-winning marketing and PR firm based in Kendall Square, Cambridge, MA. She, in fact, suggested both speakers to Meetup Organizer Sheamus McGovern.
|April 5, 2014||Posted by Anharris under Energy, Events, HarrisCom News, Innovation|
DOES YOUR HOUSE KNOW TOO MUCH ABOUT YOU?
What: Panel presentation: impact of home energy monitoring devices on privacy
When: April 8th, 2014
Where: Cambridge Innovation Center, 1 Broadway,Cambridge, MA Havana 5th Floor
With: Deborah Hurley, Jim Bride, Joseph Kolchisnky, Jason Hanna, and Daniel Hullah. Moderated by Alexandra Hall & Harold Simansky
Google’s recent acquisition of “smart thermostat maker NEST” was met with excitement in the home energy world—Google is finally recognizing the importance of energy efficiency. But now that the excitement has died down, people are realizing that Google will be in their homes more intimately than ever before. What does this mean for Americans’ already compromised privacy?
On April 8th at the Cambridge Innovation Center in Kendall Square, 360Chestnut, Inc., and BTW: Behind the Walls magazine will host a panel discussion titled, “Does Your House Know Too Much About You?” Featuring experts on the home energy industry and “green” home improvement, the panel will address the looming issue of “smart” home monitoring devices: with sales expected to increase by 300% by 2020, are we giving up too much of privacy when embracing them?
The panel will include Deborah Hurley, a fellow at Harvard University’s Institute for Quantitative Social Science; Jim Bride, Founder and CEO of Energy Tariff Experts, LLC; Joseph Kolchinsky, Founder and Managing Director of OneVision Resources; Jason Hanna, Founder and CEO of Embue and Daniel Hullah, Partner and COO of Rockport Capital. The moderators will be Harold Simansky, Founder and CEO of 360Chestnut Inc, and publisher of BTW: Behind The Walls and Alexandra Hall, Executive Producer of 360 Chestnut Inc, and Editor-in-Chief of BTW: Behind the Walls and COUPBoston will be the moderator.
Deborah Hurley is is a Fellow of the Institute for Quantitative Social Science (IQSS) at Harvard University and directed the Harvard University Information Infrastructure Project. At the Organization for Economic Cooperation and Development, in Paris, France, she was responsible for drafting, negotiation and adoption of the OECD Guidelines for the Security of Information Systems. Prior to joining the OECD, she practiced computer and intellectual property law in the United States. Hurley is Chair, Board of Directors, Electronic Privacy Information Center. She carried out a Fulbright study in Korea and is the author of Pole Star: Human Rights in the Information Society, and other publications. Hurley received the Namur Award of the International Federation for Information Processing (IFIP) in recognition of outstanding contributions, with international impact, to awareness of social implications of information technology.
Joseph (Joey) Kolchinsky is the founder and Managing Director of OneVision Resources, a company that merges his curiosity with technology and passion for simplicity. The firm is redefining excellent service for the modern family, providing comprehensive and stress-free support to members across a growing range of needs including personal technology, smart home design, and health management. Joey lives in Boston with his wife Jennifer and daughter Penelope.
Jim Bride has over a decade of experience in the energy and environmental industries. He launched Energy Tariff Experts, LLC to address an unmet need in the marketplace for accurate utility rate and energy cost information to enable more informed energy investment decisions. Prior to Energy Tariff Experts, Jim spent over four years at EnerNOC, a pioneering Smart Grid firm.
Jason Hanna is the CEO & Founder of Embue; a Boston-based company developing connected heating & cooling controls for residential and small commercial application. Jason is also the Founder & Board Chairman of Greentown Labs, a Boston-area incubator for clean energy and hardware companies, now home to over 40 emerging start-ups. Jason previously worked in high technology and was responsible for building an organization that automated over $1B of transactions for EMC Corporation.
Daniel Hullah is a Partner and COO of RockPort Capital a multi-stage venture capital firm that invests in the areas of alternative and traditional energy, mobility, and sustainability. Daniel is an active member of the screening and diligence team and has worked on multiple transactions in several key cleantech sectors most notably solar energy and green buildings. One such company is EcoFacto, a leader in home energy management, providing user-friendly active management of residential and small commercial thermostats using a Software-as-a-Service (SaaS) model.
Harold Simansky (moderator) is the founder of 360Chestnut. Before 360Chestnut he was involved in the creation of Green Guild of MA, LLC, a full-service energy audit and home weatherization company that has helped over 1,000 Massachusetts home owners make their homes more energy efficient. Earlier, Harold was the developer of one of the first green, LEED-certified residential buildings in the Boston-area. Harold also has experience in the world of finance and as a consultant with Bain & Company. He is a graduate of the MIT Sloan School of Management and Brandeis University.
Alexandra Hall (moderator) has more than ten years’ experience as a critic, lifestyle writer and editor of lifestyle topics in Boston and beyond. Alex has covered fashion, travel, entertainment, food, beauty, books, and the arts. She is currently editor-in-chief if COUP Boston, the city’s only luxury digital lifestyle magazine, and a freelance writer for publications including: Condé Nast Traveler, Bon Appétit, Town & Country, and Elle Decor.
360Chestnut is a multi-platform media company that helps consumers make their homes more sustainable, healthy and energy efficient. This free-to-the-consumer service provides engaging experiences, expert information and personalized access to the 5000+ rebates that pay homeowners to be more energy efficient, as well as a connection to those who can do the work. 360Chestnut also published BTW: Behind the Walls magazine in partnership with the Wall Street Journal.
BTW: Behind the Walls is a quarterly magazine focused on healthy, sustainable and beautiful homes. It is created in partnership with the Wall Street Journal and is distributed to more than 50,000 Wall Street Journal subscribers in MA, NH and VT.
COUPBoston is a multi-platform online magazine dedicated to all things innovative and forward thinking in Boston’s lifestyle community.
–Anita M. Harris, Managing Director, Harris Communications Group, an award-winning PR and marketing firm based in Cambridge, MA that advised 360 Chestnut on outreach for this event. Anita is also the author of Broken Patterns, Professional Women and the Quest for a New Feminine Identity and the publisher of New Cambridge Observer.