Posts Tagged by strategic communication
|April 17, 2012||Posted by Anharris under Communications, Events-past, HarrisCom News, Journalism|
On April 5, I joined Stephen Smith of the Boston Globe and Lara Salahi of ABC News on an Emerson College panel discussion about careers in health communications. Here’s my report:
Smith, now the Globe’s city editor, traced his career as a health reporter from his early days at the Miami Herald through his many years at the Globe--describing a drive to tell the stories of individuals in order to bring their plight to public attention.
He pointed out that while in Massachusetts, most people have access to health care, in other parts of the US, this is not the case. He also described his coverage of the 2010 earthquake in Haiti, focusing on the story of Reginette Cineliene , a 14-year old girl who lost her father, a sister, her home and a leg, spent a year living in a tent encampment, was often hungry, yet still managed to study with the goal of one day becoming a doctor.
Smith said he found Reginette inspirational–and that he was pleased that his reporting had led readers to provide Reginette’s remaining family with money to rent a home and pay for an artificial limb.
Salahi, an ABC News health producer, emphasized the importance of telling the stories of “real” people-as opposed to focusing on reports by experts. She used three brief slide/video shows to illustrate the hope and difficulties autism brings to families. One featured a young man who had wanted to be a doctor but, instead, went into radiation diagnostics; a second a husband and wife who are raising three autistic daughters; and the third parents of an autistic son who died young of a seizure disorder.
I described my career as somewhat unusual–in large part due to the ups and downs of the overall economy. I became a journalist by starting a newspaper with college friends; worked in print, radio and television in New York City, taught college, and went into public affairs when my college downsized. I emphasized that with economic and technologic changes, versatility is key; it’s important to have skills in all media, enjoy change, and if you’re going to do work independently you’d better like to market yourself!
I also pointed out that when I started out, print and broadcast journalism operated in separate silos and major news organizations had tremendous power to control and shape information reaching the public. Today, increasingly, we are experiencing a convergence of media, in which news organizations are employing multiple media to reach their readers–and no longer monopolize the flow of information. The results are both positive and negative.
Convergence of media
For example, the Globe, previously print only, now has online version that includes video reports. Reporters for public radio are asked to blog and carry cameras; many reporters and editors are using social media–all of which have the potential to inform the public in a variety of ways. However, with staff cutbacks, many journalists are working harder now than in the past; I’m concerned that covering stories in multiple media could diminish the number and depth of stories on which they report.
Dissipation of control
I think it’s great that anyone with access to a computer can provide information to the world. But without vetting by bona fide, trained journalists, this democratization makes it difficult to know where information is coming from, how good it is, and, to play on words, where the truth lies– presenting special difficulties for health communicators.
—-Anita M. Harris
Anita Harris, a former journalist and journalism professor, is president of the Harris Communications Group, a PR and content strategy firm in Cambridge, MA.
Tim Rowe of Cambridge Innovation Center and Kendall Sq. Assn to speak at “Pitching for Business” Feb. 23, 2012
|February 13, 2012||Posted by Anharris under Communications, Events, Topics|
The Harris Communications Group pleased to announce that Tim Rowe, founder and CEO of the Cambridge Innovation Center (CIC) and president of the Kendall Square Association, will kick off Harriscom’s upcoming “Pitching for Business” workshop, to be held at the CIC, 1 Broadway, in Cambridge from 3-5 on Feb. 23.
Rowe, who was featured in NPR’s “This American Life” as a judge of MIT’s 2009 $100K Elevator Speech Competition, serves on the boards of several private companies. Prior to his current roles, Tim was a Manager with the Boston Consulting Group in Boston and an analyst with the Mitsubishi Research Institute in Tokyo. Tim holds a BA from Amherst College and an MBA from the MIT Sloan School of Management.
In this interactive workshop, seasoned communication experts will offer tips on how to develop and deliver a succinct, powerful pitch. We’ll then break into small groups for coaching and practice–with
Moderator: Anita Harris, President, Harris Communications Group; former national tv journalist and
- Ann Getman, Principal, Getman Strategic Communications; former Boston chapter president, Public Relations Society of America
- Aaron Niederhelman, founder, INNOVATE Boston, former VP of Sales and Marketing, SoftArtisans
- Lisa Williams, founder, Placeblogger.com
- Joe Wrinn, counselor to higher education, former Harvard University News Director
followed more networking at CIC’s Venture Cafe.
Anita Harris is president of the Harris Communications Group, an award-winning public relations firm specializing in strategic, integrated outreach for clients in health, science, technology and energy, worldwide.