Posts Tagged by strategic communication

Essential Social Media for PR Professionals: A PRSA/IPN Event 3-28-13

Do you think social media is: a) A major time sink?b)Not useful for you or your clients? c) Better left to kids?                   

If so, you could be:  limiting your clients’ ability to communicate their stories; delaying responses in a crisis; limiting your brand and losing out on a potential profit center.

HarrisCom Group is  pleased to be organizing:

ESSENTIAL SOCIAL MEDIA FOR INDEPENDENTS AND SMALL AGENCIES

A Public Relations Society of America Boston Chapter – IPN Event  

Luncheon and Talk  

with

 Todd Van Hoosear

Founder of the Social Media Club of Boston and a HarrisCom Group Member

                                                                    

Noon-1:30 Thursday, March 28, 2013

Lincoln Public  Library

3 Bedford Road (2.5 miles from 128  exit 28b (Trapelo Rd))

Directions http://www.lincolnpl.org/Directions.html

                                                                                 $10 PRSA Members; $15 Guests 

Networking & Pizza 

SEATING IS LIMITED.  PRE-REGISTRATION REQUIRED.  

RSVP by 5 pm Wednesday March 20 to anita.harris @harriscom.com


Todd’s talk,  ESSENTIAL SOCIAL MEDIA FOR INDEPENDENTS AND SMALL AGENCIES,  will  cover skills, time management tactics and new tools you need to market yourself and your clients in the interactive, online world.

 

Todd Van Hoosear, a recognized authority on social media, is the founder and former president of the Social Media Club of Boston;  a principal at Fresh Ground; and adjunct professor at Boston University. A professional communicator and technology whiz  with more than 20 years of experience in marketing and technology, he is a Fellow with the Society for New Communications Research; serves on the  board of the Publicity Club of New England, and is an active PRSA member. Todd has spoken about social media and digital communications at Emerson College, Bentley College, the Yankee IABC, New England Women Business Owners, Public Relations Society of America, Mass Tech Leadership Council, NewComm Forum and the American Marketing Association–not to mention numerous social media events.

–Anita M. Harris, Principal, Harris Communications Group
The Harris Communications Group is an award-winning agencies specializing strategic digital and traditional marketing  for
companies and organizations in health, science, technology and energy, worldwide. Based in Cambridge, MA, we’re on the pulse of some of the most innovative concepts and products– anywhere!

HarrisCom’s Anita Harris Joins Boston Globe, ABC News on Health Communications Panel

On April 5, I joined Stephen Smith of the Boston Globe and Lara Salahi of  ABC News on an Emerson College panel discussion about careers in health communications. Here’s my report:

Smith,  now the Globe’s city editor,   traced  his career as a health reporter from his early days  at the Miami Herald through his many years at the Globe--describing a drive to tell the stories of individuals  in order to bring their plight to public attention.

He pointed out that while in Massachusetts, most people have access to health care,  in other parts of the US, this is not the case.  He also described his coverage of the 2010 earthquake in Haiti, focusing on the story of Reginette Cineliene  a 14-year old  girl who lost her father, a sister, her home and a leg, spent a year living in a tent encampment, was often hungry, yet still managed to study with the goal of one day becoming a doctor.

Smith said he found Reginette  inspirational–and that he was pleased that his reporting had led readers to  provide Reginette’s remaining family with money to rent a home and pay for an artificial limb.

Salahi, an ABC News  health producer, emphasized  the importance of  telling the stories of “real” people-as opposed to focusing on reports by experts. She used three brief slide/video shows to illustrate the hope and difficulties autism brings to families. One featured a young man who had wanted to be a doctor but, instead, went into radiation diagnostics; a second a  husband and wife who are raising three autistic daughters;  and the third  parents of an autistic son who died young of a seizure disorder.

I described my career as somewhat unusual–in large part due to the ups and downs of the overall economy. I became a journalist by starting  a newspaper with college friends; worked in print, radio and television in New York City,  taught college, and went into public affairs when my college downsized.  I emphasized that with economic and technologic changes, versatility is key; it’s important to have  skills in all media, enjoy change, and if you’re going to do work independently you’d better like to market yourself!

I also pointed out that  when I started out, print and broadcast journalism operated in separate silos and major  news organizations had tremendous power to control and shape  information reaching the public.  Today, increasingly, we are experiencing a convergence of media, in which news organizations are employing multiple media to reach their readers–and no longer monopolize the flow of information.  The results are both positive and negative.

Convergence of media
For example, the  Globe,  previously print only, now has online version that includes video reports.  Reporters for public radio are asked to blog and carry cameras; many reporters and editors are using social media–all of which have the potential to inform the public  in a variety of ways.  However, with staff cutbacks, many journalists are working harder now than in the past;   I’m concerned that  covering stories in multiple  media could diminish the number and depth of stories on which they report.

Dissipation of control
I think  it’s great that  anyone with access to a computer can provide information to the world.  But without vetting by bona fide, trained journalists,   this democratization makes it difficult to know where information is coming from, how good it is, and, to play on words, where the truth lies– presenting special difficulties for health communicators.

—-Anita M. Harris
Anita Harris, a former journalist and journalism professor, is president of the Harris Communications Group,  a PR and content strategy firm in Cambridge, MA.

Tim Rowe of Cambridge Innovation Center and Kendall Sq. Assn to speak at “Pitching for Business” Feb. 23, 2012

The Harris Communications Group pleased to announce that Tim Rowe, founder and CEO of the Cambridge Innovation Center (CIC)  and president of the Kendall Square Association, will kick off Harriscom’s  upcoming “Pitching for Business” workshop, to be held at the CIC, 1 Broadway, in Cambridge  from 3-5  on Feb. 23.

 

Rowe, who was featured in NPR’s “This American Life” as a judge of MIT’s 2009 $100K Elevator Speech Competition,  serves on the boards of several private companies. Prior to his current roles, Tim was a Manager with the Boston Consulting Group in Boston and an analyst with the Mitsubishi Research Institute in Tokyo.   Tim holds a BA from Amherst College and an MBA from the MIT Sloan School of Management.

In this interactive workshop, seasoned communication experts will offer tips on how to  develop and deliver a succinct, powerful pitch. We’ll then break into small groups for coaching and practice–with

Moderator:  Anita Harris, President, Harris Communications Group; former national tv journalist and
Speaker/Coaches:

  • Ann Getman, Principal, Getman Strategic Communications; former Boston chapter president, Public Relations Society of America
  • Aaron  Niederhelman, founder, INNOVATE Boston, former VP of Sales and Marketing,  SoftArtisans
  • Lisa  Williams, founder, Placeblogger.com
  • Joe Wrinn, counselor to higher education, former  Harvard University News Director

followed more networking at CIC’s Venture Cafe.

RSVP by 12N  Wednesday Feb. 22. 

Link to This American Life Program on MIT Elevator Pitch Contest 

 

–Anita Harris

Anita Harris is president of the Harris Communications Group, an award-winning  public relations firm specializing in strategic, integrated outreach for clients in health, science, technology and energy, worldwide.