Team: Gina Cella
Gina Cella has worked in corporate communications and public affairs for over 25 years, managing public relations programs for many Fortune 500 companies, biotechnology/pharmaceutical companies, physician practices and not-for-profit organizations. Gina has served as the spokesperson for several corporations and launched numerous products.
For ten years, she served as executive director of corporate communications at Serono, Inc., the international biopharmaceutical company specializing in infertility and reproductive health, AIDS wasting/metabolism and multiple sclerosis.
Gina has executed communications programs and developed strong capabilities in numerous areas including patient/consumer advocacy and education, constituency relations, patient community relations, legislative and public affairs, media and Internet communications, crisis management and international communications.
Gina also developed unique experience interacting with the Food and Drug Administration (FDA) and other regulatory authorities, researchers, physicians and third-party opinion leaders throughout the process of drug development, clinical study design and implementation, and product approval and launch. She also has extensive experience working with managed care organizations, insurers, employers and government regulators, to secure drug reimbursement, including state mandates and Medicaid coverage.