Case Study: Center for the Study of Aging
The Center for the Study of Aging, a nonprofit organization in Albany, New York, was holding a national, interdisciplinary conference on how health professionals can best to work with older individuals. We developed and posted a conference Web site and handled all publicity for conference. As a result of our efforts, participation exceeded the organizers’ expectations. The conference and its “eighty-something” organizers were covered by all of the newspapers in Albany and Saratoga Counties and by public radio. One of the organizers, an 87-year-old fitness trainer, was interviewed and photographed for an article in the New York Times.