Dick Pirozzolo: Pitching news in the digital age–relationships still matter
According to Larry Edelman, the Boston Globe deputy managing editor, while declining print subscriptions portend an all-digital newspaper, building good old-fashioned relationships still counts when it comes to news coverage in New England’s biggest newspaper.
At a recent meeting organized by the Boston Chapter of the Public Relations Society of America, Edelman told some 30 public relations practitioners:
“We have 95,000 paid digital subscribers, the highest among regional papers,” which is fast approaching half the total subscribers as “print subscriptions slowly decline.”
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