Posts Tagged by HarrisCom

HarrisCom’s Harris & Pirozzolo speak on book publishing for business

amhimage-FBAnharris | Harris Communications Group
Harris Communication Group  Managing Director Anita M. Harris and colleague Dick Pirozzolo told independent PR  practitioners how  book publishing for business can enhance your reputation and your clients’ –yesterday at the Weston Public Library.
As  published authors and PR professionals,  the pair discussed how books enhance professional prestige and thought leadership, underscore expertise, establish authority, create numerous spin-off media opportunities and generate passive income.
Topics included:
– How to get a publisher to buy your book
– Self-publishing in the internet age
– The value of e-books
– What every winning book proposal must include
– Crowdfunding, pricing your book, and other money matters
– How to market your book
Dick Pirozzolo is the author of three books on homebuilding and two corporate biographies. Anita Harris is the author of Broken Patterns,  and Ithaca Diaries, two nonfiction works that have established her as a forward-looking social and business culture authority.

–Anita M. Harris
Anita Harris is the managing director of the Harris Communications Group,  an award-winning public relations firm specializing in integrated strategic communication, content marketing and thought leadership for clients in healthcare, life sciences, technology, energy and education,  worldwide.  Contact us!

HarrisCom’s Harris and Pirozollo to speak on book publishing for business Oct. 30, 2014

amhimage-FBAnharris | Harris Communications Group
Harris Communication Group  Managing Director Anita M. Harris and team member Dick Pirozzolo will speak  on book publishing for business at the Weston Public Library at 12N on Thursday, October  30, 2015.
As  published authors and PR professionals,  the pair will discuss how books enhance professional prestige, underscore expertise, establish authority, create numerous spin-off media opportunities and generate passive income.
Topics will include:
– How to get a publisher to buy your book
– Self-publishing in the internet age
– The value of e-books
– What every winning book proposal MUST include today
– Crowdfunding, pricing your book, and other money matters
– How to market your book
Dick Pirozzolo is the author of three books on homebuilding and two corporate biographies. Anita Harris is the author of Broken Patterns,  and Ithaca Diaries, two nonfiction works that have established her as a forward-looking social and business culture authority.This event is free to members of  the  Boston’s Independent Practitioners Network (IPN) of the Public Relations Society of America– and $10 for guests.
Please bring your own lunch. Register.

–Anita M. Harris
Anita Harris is the managing director of the Harris Communications Group, an award-winning PR and marketing firm based in Cambridge, MA.

 

“NanoRoad Show” Highlights Czech Technology Prowess

On Wednesday, October 8,  I was pleased to attend a “nano road show” highlighting tiny technologies and expansive R&D capabilities of the Czech Republic came to Boston.

Sponsored by “CzechInvest,” the  Czech Republic’s investment and business development agency, and by the Consulate General of the Czech Republic, the “road show” featured six companies and research institutions with expertise in nanotechnology–a branch of engineering focused on the design and manufacture of extremely small devices built at the molecular level of matter.

Anharris | Harris Communications Group
Radek HasaAnharris | Harris Communications Group
Anharris | Harris Communications Group

At a reception held at the Cambridge Innovation Center in Boston, I had the opportunity to speak with Jan Slunsky, the CEO of a company called Nano Iron–which  produces tiny iron particles used to treat ground water contaminated by chlorinated hydrocarbons from industrial waste. “Our nano particles are “very reactive” and may clear an area of pollutants in months-to-years—unlike other ‘in-situ’ reagents that can take 10-to-20 years to reduce contaminants,” Slunsky said, “And because Nano Iron particles are composed of a naturally occurring mineral, they do not add toxicity when Nanoironinjected into a substrate.”  Other remediating processes may involve the costly transport of polluted water to distant filtration plants, he added. Nano Iron currently partners with environmental consultants and remediation companies in the Czech Republic, France, Denmark, Belgium, and the Netherlands. Nano Iron recently launched a pilot project in South Carolina.

  • Another presenting company was Advanced Materials-JTJ, which  introduced its own industrial process of manufacturingofphotocatalytic multifunctional paints for air purification. The company has also patented large-scale technology toproduceTiO2nanoparticles withhigh efficiency. Advanced MaterialsJTJ works  with several universities and international companies on variety of R&D and commercial projects. With  technologies are in material science,photocatalysis and energy accumulation,  ADvancedMaterials-JTJ participates in EC grant consortia onphotocatalytic water decontamination.Nanord show 1I also met Martin Navratil, chairman of the board of SYNPO, a commercially-oriented, privately held R&D center which arose in 1992 from a government-owned research center. Today, SYNPO offers new technologies and products such as coatings adhesives, composites and binders based on applied polymer science.   It focuses on contract research and development, manufacturing, process development, and nanostructured polymers and polymers from renewable raw materials. It also provides specialized analytic services, helps client companies scale up production, and trains students. SYNPO’s clients range from small Czech and European companies to some of the world’s largest multinational chemical companies, including DuPont, in the US, Navratil said.

Featured educational and research and development institutions included:

After the meeting, Abi Barrow, director of the Boston-based Massachusetts Technology Transfer Center, said: “Nanotechnology is changing the world. It will change the way everything operates, because of the new materials people are now developing. The Czech’s have exhibited some ‘very interesting’ technology and research skills in the nanotech arena. And New England, with its own great nanotech base, has real interest in finding cost-effective ways to contract out research development and testing.”map czech

Agt the event, I learned that, t in the 1930´s Czechoslovakia was ranked among 10 most developed countries in the world and that Czech scientists were instrumental in developing contact lenses and anti-HIV drugs.

Jan Fried, director of East Coast operations for CzechInvest tokd me that today,  “the Czech Republic offers the best conditions in Central and Eastern Europe  for international partnership, with US firms major investors in Czech companies.”  Additionally, CzechInvest has sponsored   “CzechAccelerator”  for the past three years. One such program, was based in Silicon Valley; the other at the Cambridge Innovation Center, in Kendall Square.

–Anita M. Harris

Anita M. Harris is Managing Director of the Harris Communications Group, an award-winning marketing and public relations firm based in Cambridge, MA.

This post was adapted from a sponsored post originally written for  New Cambridge Observer.

HarrisCom’s Anita Harris to speak on Independent publishing May 14

Anita M. Harris, Managing Director of the Harris Communications Group, will speak on a panel entitled  “BOOK PUBLISHING ON YOUR OWN” on Wednesday, May 14, 2014, in the Lincoln Public Library.  3 Bedford Road, Lincoln, MA.

Authors Susan Coppock, Anita Harris and Rick Wiggin of the Write Stuff will describe their experiences in publishing and marketing their books, which will be available for purchase. Light refreshments will be served.

About the authors
Susan Coppock is the author of Fly Away Home: A Coming of Age Memoir, which describes her unusual childhood and adolescence as the daughter of disengaged parents, continuing through early adulthood until her mother’s death. Susan used a turnkey service from Book Baby to create and distribute her book in electronic form. At 25,000 words, the book is too long for a magazine but too short to interest traditional publishers, an example of how technology has opened up a new market for works of intermediate length called e-singles in industry parlance.

Anita Harris is the author of Broken Patterns: Professional Women and the Quest for a New Feminine Identity, a book first published by Wayne University Press, about the changing role of women in society over time. The original book was out of print, so Anita purchased back the rights, updated the book and published the new edition in both e-book and paperback formats through Cambridge Common Press, her own publishing imprint.

Rick Wiggin is the author of Embattled Farmers: Campaigns and Profiles of Revolutionary Soldiers from Lincoln, Massachusetts, 1775-1783, a history of the revolutionary war focusing on the military service of Lincoln residents during the conflict, including profiles of the 256 documented combatants. The Lincoln Historical Society published Rick’s book in hardback and paperback; it is not available in e-book format.

Directions and parking: http://www.lincolnpl.org/index.php/how-do-i/get-to-library

 

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HarrisCom Co-Sponsors April 8 Home Energy Monitoring & Privacy Event

Screenshot 2014-03-22 09.10.07Anharris | Harris Communications Group
We’re pleased to co-sponsor  the 360 Chestnut  and BTW [Behind the Walls Magazine ] event

DOES YOUR HOUSE KNOW TOO MUCH ABOUT YOU?
What:  Panel presentation: impact of home energy monitoring devices on privacy
When:  April 8th, 2014
Where: Cambridge Innovation Center, 1 Broadway,Cambridge, MA Havana 5th Floor
With:  Deborah Hurley, Jim Bride, Joseph Kolchisnky, Jason Hanna, and Daniel Hullah. Moderated by Alexandra Hall & Harold Simansky

Google’s recent acquisition of “smart thermostat maker NEST” was met with excitement in the home energy world—Google is finally recognizing the importance of energy efficiency. But now that the excitement has died down, people are realizing that Google will be in their homes more intimately than ever before. What does this mean for Americans’ already compromised privacy?

On April 8th at the Cambridge Innovation Center in Kendall Square, 360Chestnut, Inc., and BTW: Behind the Walls magazine will host a panel discussion titled, “Does Your House Know Too Much About You?” Featuring experts on the home energy industry and “green” home improvement, the panel will address the looming issue of “smart” home monitoring devices: with sales expected to increase by 300% by 2020, are we giving up too much of privacy when embracing them?

The panel will include Deborah Hurley, a fellow at Harvard University’s Institute for Quantitative Social Science; Jim Bride, Founder and CEO of Energy Tariff Experts, LLC; Joseph Kolchinsky, Founder and Managing Director of OneVision Resources; Jason Hanna, Founder and CEO of Embue and Daniel Hullah, Partner and COO of Rockport Capital.  The moderators will be Harold Simansky, Founder and CEO of 360Chestnut Inc, and publisher of BTW: Behind The Walls and Alexandra Hall, Executive Producer of 360 Chestnut Inc, and Editor-in-Chief of BTW: Behind the Walls and COUPBoston will be the moderator.

The Panel:

Deborah Hurley is is a Fellow of the Institute for Quantitative Social Science (IQSS) at Harvard University and directed the Harvard University Information Infrastructure Project. At the Organization for Economic Cooperation and Development, in Paris, France, she was responsible for drafting, negotiation and adoption of the OECD Guidelines for the Security of Information Systems. Prior to joining the OECD, she practiced computer and intellectual property law in the United States. Hurley is Chair, Board of Directors, Electronic Privacy Information Center. She carried out a Fulbright study in Korea and is the author of Pole Star: Human Rights in the Information Society, and other publications. Hurley received the Namur Award of the International Federation for Information Processing (IFIP) in recognition of outstanding contributions, with international impact, to awareness of social implications of information technology.

Joseph (Joey) Kolchinsky is the founder and Managing Director of OneVision Resources, a company that merges his curiosity with technology and passion for simplicity. The firm is redefining excellent service for the modern family, providing comprehensive and stress-free support to members across a growing range of needs including personal technology, smart home design, and health management. Joey lives in Boston with his wife Jennifer and daughter Penelope.

Jim Bride has over a decade of experience in the energy and environmental industries. He launched Energy Tariff Experts, LLC to address an unmet need in the marketplace for accurate utility rate and energy cost information to enable more informed energy investment decisions. Prior to Energy Tariff Experts, Jim spent over four years at EnerNOC, a pioneering Smart Grid firm.

Jason Hanna is the CEO & Founder of Embue; a Boston-based company developing connected heating & cooling controls for residential and small commercial application. Jason is also the Founder & Board Chairman of Greentown Labs, a Boston-area incubator for clean energy and hardware companies, now home to over 40 emerging start-ups. Jason previously worked in high technology and was responsible for building an organization that automated over $1B of transactions for EMC Corporation.

Daniel Hullah is a Partner and COO of RockPort Capital a multi-stage venture capital firm that invests in the areas of alternative and traditional energy, mobility, and sustainability.  Daniel is an active member of the screening and diligence team and has worked on multiple transactions in several key cleantech sectors most notably solar energy and green buildings.  One such company is EcoFacto, a leader in home energy management, providing user-friendly active management of residential and small commercial thermostats using a Software-as-a-Service (SaaS) model.

Harold Simansky (moderator)  is the founder of 360Chestnut.  Before 360Chestnut he was involved in the creation of Green Guild of MA, LLC, a full-service energy audit and home weatherization company that has helped over 1,000 Massachusetts home owners make their homes more energy efficient.  Earlier, Harold was the developer of one of the first green, LEED-certified residential buildings in the Boston-area.  Harold also has experience in the world of finance and as a consultant with Bain & Company. He is a graduate of the MIT Sloan School of Management and Brandeis University.

Alexandra Hall (moderator) has more than ten years’ experience as a critic, lifestyle writer and editor of lifestyle topics in Boston and beyond. Alex has covered fashion, travel, entertainment, food, beauty, books, and the arts. She is currently editor-in-chief if COUP Boston, the city’s only luxury digital lifestyle magazine, and a freelance writer for publications including: Condé Nast Traveler, Bon Appétit, Town & Country, and Elle Decor.

360Chestnut is a multi-platform media company that helps consumers make their homes more sustainable, healthy and energy efficient.  This free-to-the-consumer service provides engaging experiences, expert information and personalized access to the 5000+ rebates that pay homeowners to be more energy efficient, as well as a connection to those who can do the work.  360Chestnut also published BTW: Behind the Walls magazine in partnership with the Wall Street Journal.

BTW: Behind the Walls is a quarterly magazine focused on healthy, sustainable and beautiful homes.  It is created in partnership with the Wall Street Journal and is distributed to more than 50,000 Wall Street Journal subscribers in MA, NH and VT.

COUPBoston is a multi-platform online magazine dedicated to all things innovative and forward thinking in Boston’s lifestyle community.

Info@360 Chestnut.com

–Anita M. Harris, Managing Director,  Harris Communications Group, an award-winning PR and marketing firm based in Cambridge, MA that  advised 360 Chestnut on outreach for this event. Anita  is also the author of Broken Patterns, Professional Women and the Quest for a New Feminine Identity and the  publisher of New Cambridge Observer.

Anita Harris on PBS: Ban Sandberg Ban Bossy Campaign?

[media-credit standalone=0 name="Mark Hoffman" align="alignleft" width="300"]Anita Harris, author and communications expert[/media-credit]

Harris Communications Group President and Broken Pattenrns Author Lincoln, MA Library

On Friday, March 21,  Anita M. Harris, author  and Harris Communications Group Managing Director questioned the efficacy of the Sheryl Sandberg Ban Bossy campaign on “To the Contrary,” of national public television.  A taped interview with Harris introduced a discussion of  the campaign–which aims to expunge the term “bossy” from the vocabulary so as to encourage girls to seek leadership positions.

In the interview, Harris reiterated her concerns, first voiced  at  New Cambridge Observer and Broken Patterns Book that  the campaign erroneously equates  bossy–“fond of telling others what to do; domineering” –with good leadership. She also suggested the campaign might diminish confidence in some women and encourage bullying in  others.

To the Contrary,  which airs nationally, is an all-female news analysis series. The segment is available on the Web  at http://www.pbs.org/to-the-contrary/watch/2885/contraception-cases;-ban-bossy;-congresswomen-and-leadership. 

The program also covered the Obamacare Birth control mandate. Guests included:  Former Congresswomen Blanche Lincoln, Carol Moseley Braun, Connie Morella, Barbara Kennelly and Mary Bono. Panelists were Amy Siskind, The New Agenda; Kay Coles James, *resident, Gloucester Institute; Avis Jones DeWeever, NPR host, and Rina Shah, Republican strategist.

The  Harris Communications Group, is  an award-winning PR and Marketing firm based at the Cambridge Innovation Center, in Kendall Square, Cambridge. Anita Harris, HarrisCom’s Managing Director, is the author of Broken Patterns, Professional Women and the Quest for a New Feminine Identity.  Broken Patterns is available at Amazon.com, Kindle.com, and at the Harvard Bookstore, in Harvard Square.

Harriscom’s Anita Harris Publishes Book on Women & Careers

I’m pleased to report that a new edition of my book.  Broken Patterns, Professional Women and the Quest for a New Feminine Identity, has been published by Cambridge Common Press.  It’s a book on women & careers–in light of mothers’ and grandmothers’ lives.   Here’s the release, sent February 4th.  Anita Harris

NEWS FROM CAMBRIDGE COMMON PRESS
Cambridge Common Press Launches Broken Patterns 2nd Edition, Timed to Women’s History Month 

Broken Patterns  CoverBook by Anita M. Harris assesses professional women’s progress in light of mothers and grandmothers lives; includes stories of younger women. Offers insight into controversy surrounding  Sheryl Sandberg’s Lean In. 

Cambridge, MA, March 4, 2014–Cambridge Common Press today launched a new edition of Broken Patterns, Professional Women and the Quest for a New Feminine Identity . The release is timed to Women’s History Month (March, 2014).

Broken Patterns, by award-winning journalist Anita M. Harris, traces the experiences of 40 American professional women who entered male-dominated careers in the 1970s and 1980s. Placing these groundbreaking women in generational context along with their mothers and grandmothers, the book outlines a “push-pull” pattern of historical development going back to the Colonial period in America.

The new (2nd) edition adds stories of present day college students and recent graduates, a new preface and an afterword assessing how far women have come since Broken Patterns was originally published, in 1995.

In the 19th century and again in the 20th,  Harris writes, the more women left the home for paying work in one generation, the  deeper the societal belief in domesticity for women in the next.

A “push-pull” pattern first became apparent when,  to Harris’ surprise, women told her they chose their careers because they didn’t want to emulate their mothers, who were homemakers in the 1950s–but described grandmothers who had worked outside the home in the early 1900s.

In light of the struggles of today’s working women to balance careers and families, Harris asks, what does such a push-pull dynamic portend for the future?

Unlike several new books arguing that women’s quest for equality has stalled, Harris takes a hopeful view, suggesting that “progress is not linear, nor cyclic, but spiral.”  As individuals and as a society,  she writes, “we  push forward toward a goal, reach an impasse, pull back  to retrieve and reintegrate aspects and values of the past, building new frameworks in which to move forward, once again.”

The book will be of interest to all working women because it shows how their life decisions may be influenced—consciously or unconsciously—by mothers’ and grandmothers’ lives.

NPR Reporter and author Margot Adler calls the book  “A splendid study of professional women.”

Harris carried out her research as a Nieman Fellow at Harvard and at the Henry A. Murray Center at Radcliffe College.  Previously, she had reported on the “women’s issues”  for Newsday and for the MacNeil/Lehrer Report (now the NewsHour) of national public television. She has taught at Harvard and Yale Universities, at Simmons College and in the MBA program at Babson College. Currently, she is managing director of the Harris Communications Group, in Cambridge, MA.

Broken Patterns Second Edition  [ISBN 978061590615907062] is available from Amazon.com, and Kindle.com, and will be sold at the Harvard Bookstore, in Cambridge, MA. The first edition was published by Wayne State University Press.

For more information, please visit the Broken Patterns Website at http://brokenpatternsbook.com, or http://Cambridgecommonpress.com.

 

Virtual Knowledge Assistant Work Exchanged for Donations to Philippine storm victims

Very pleased to spread the word that Leo von Wendorff, a colleague of ours at the Cambridge Innovation Center whose business is largely based in the Philippines.will, for one month,  donate all proceeds from his virtual knowledge worker business to victims of Super-Typhoon Haiya.

 

 

Leo Von Wendorff CEO, VKW Leo Von Wendorff, CEO, VKW

 

Leo writes:

Dear Friends of VKW-

Cities and Towns were destroyed.

Lives were lost.

Thousands may still be missing.

Together with you

We want to help

Recreate Communities

Let’s rebuild their Lives!

 

For one month, we are offering our Virtual Private Assistant services in exchange for your donation. 100% of the proceeds will go to the victims of Super Typhoon Haiyan via Philippine Red Cross. Let us take on your time-consuming and mundane tasks, knowing that your donation will help rebuild the lives of those affected by this terrible tragedy.

 

Please submit your project, work order or task request to Typhoon@VKWinc.com or (617) 299-1176 by December 7, 2013.

 

Typical tasks that we can handle for you:

  • Data Entry, such as data entry of all your business cards

  • Appointment settings for your business or personal event

  • Execute your social media and telemarketing campaign

  • Lead mining

  • Internet research

 

All task and pledges are subject to our review and depending on resources available.

-Your VKW Team
–Anita Harris Leo Von Wendorff CEO, VKW
Anita M. Harris is managing director of the Harris Communications Group, an award-winning public relations and marketing firm based at the Cambridge Innovation Center, in Kendall Square, Cambridge, MA.  HarrisCom specializes in media relations and content services for clients in health, science, technology, energy and education, worldwide. 

 

With Google Panda…for SEO & content marketing, what’s a small company to do?

panda Free digital photos.net
In some ways, I’m pleased with the new (ish) google algorithm for SEO–tho no one is quite sure  exactly what it is.

I’m told it enhances the need for “real” content and makes it much more difficult to game the system because it  filters out spammy black hat stuff, repetitive key words and nonsense content aimed at getting sites to the top of the first page of Google search.

But after  listening to recent Cision Webinar on content marketing I feel daunted.    For search engine optimization (SEO) not only do say you need to post 3 blogs a day, Cision says,  but also you must focus on a single keyword, making it extremely clear to search spiders that you only do one thing.

But what about someone like me—a creative person who is not a twenty-something with just a single product or skill?

Or  my company, HarrisCom, for example–if you’ll pardon the self-serving plug?

We offer a variety of communication services–and there’s not a single word to describe them all.  In years past, “PR” might have filled the bill–but, now, PR means many things to many people. And it now includes aspects of advertising, social media, thought leadership, integrated marketing,  promotions, media relations, training, writing, editing, press release–and we also now offer clinical relations, digital media outreach.   Plus, we do all of the above for clients in healthcare, life science, biotech, energy…You get the picture.

Not to mention the time it takes to post three  non-BS blogs a day.

I ask you–and  Google–  and SEO experts–given the restraints/constraints/requirements of  the PANDA algorithm, what’s a multitalented person–or a small company– to do?

 

Comments/responses/answers welcome!

Anita M. Harris
Anita Harris is managing director of the Harris Communications Group: An award-winning public relations and market development firm specializing in media relations, thought leadership, content marketing, etc. etc. etc. for companies and organizations in healthcare, biomedical science, technology and energy, worldwide. 

Content Marketing for the Chronically Disorganized

 

 

Sorry it’s taken almost a month to get to this. but…at  the  October  SEO meetup in Cambridge,    Scott Jangro  co-founder of online content arketing platform  Shareist,  addressed the problem of keeping up with your blogs and social media outreach. 

Janro told a group of approximately 50 that he spends about half an  hour a day–first thing in the morning–reading, setting up and sharing content–and working on what he called the occasional “epic blog.”

Read read read
Any social media program should start with reading, Janro said.   Your reading should include  rss feeds, other bloggers, thought leaders, companies,  communities, reddit;  digg–to get ideas to share and develop an audience.    New apps and  platforms such as  Pockt, indyspaper, eventle,  readbility, decodingm, pinard and shars funnel content from elsewhere to share….not to  mention Facebook Linked-in, Twitter,  and  Google +. Schedule in advance using a platform like HootSuite –so that you can automatically post 2-3-4 items a day.

Give give give give–in four out of five posts, Janro said. Then promote yourself in the fifth.

Post post post. A bit daunting…well….MORE than a bit daunting:   Janro  says write two or  three posts a week…and get them to  Facebook, Twitter and other social outlets three-to-five times a day.

Epic posts:  Post a long, carefully crafted blog once a week to once a month.  Otherwise, post mostly “curated” contentgarnered from your massive reading effort.

Weekly newsletter Send a newsletter recapping all of the above once a week.   (Speaking for myself,  please don’t:  I do NOT want to hear from anyone that often (I just deleted 8000 emails from just one of my email accounts). Quarterly is plenty, as far as I’m concerned. )

Tuesday is the best day to send a newsletter because people will have recovered from Monday overload.

As a former journalist, I’m concerned about regurgitating so much garbage.   And, as  a person who likes to think of herself as creative and original, I’m not that crazy about being a conduit for everyone else’s marketing junk.  But Janro  says people actually want to see this stuff and  enjoy contribute to the churn.

Janro gave an excellent presentation and I’m happy to share his points….(here’s a link to his slides SlideShare.) but  I can’t imagine how he does all of the above in a half hour a day.

,And–despite all the whiing above, it would be great if you’d  share this post. 

–Anita Harris, Managing Director, Harris Communications Group
HarrisCom is an award-winning PR and market development firm specializing in media relations, content marketing and social media for companies and organizations in health, science and technology, worldwide.

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