Synergistic Strategies

With increasing convergence in health, science and technology—and fragmentation in all media fields—it's more important now than ever to work with a communications team that can create powerful, synergistic campaigns to enhance your reputation, sell your products, and further your thought leadership across multiple platforms in the US and abroad. We are that team.

PR AND BRAND POSITIONING

  • Message development
  • Content and editorial services
  • Conference representation and speaker placement
  • Crisis communications

THOUGHT LEADERSHIP

  • Article and blog writing and placement
  • Seminars and webinars
  • Speaker training & placement
  • Media outreach
  • Social media.

MEDIA AND ANALYST RELATIONS

  • News, blogger, analyst and social media outreach
  • Media coaching and training
  • Writing and placement of articles and press releases

CONTENT

  • Content strategy and marketing
  • Books, ebooks, articles, reports, white papers
  • Web content and blogs
  • Photography and video
  • Infographics, graphics

WEB DEVELOPMENT AND DESIGN

  • Custom design solutions
  • Content-managed platforms include WordPress and Shopify
  • Responsive, mobile designs

DIGITAL MARKETING

  • Ecommerce
  • Online advertising
  • SEO Social media strategy and execution

RESEARCH AND EVALUATION

  • Communications audits
  • Competitive analysis
  • Customer satisfaction
  • Web analytics

INTERNATIONAL

  • We partner with London agency SCIAD to provide multi-lingual brand positioning, digital marketing, advertising, PR and media and analyst relations in the UK, EU and beyond.
  • Multi-lingual website development

David Cowles, Benemax

“We knew public relations would make a difference, but we didn’t realize just how much of a difference the right PR firm could make. You are doing an outstanding job for us. PR is a very cost-effective means of getting the word out about our products and services. (Edna Kaplan/Kogs Communications).”

Judy Lawten, VP of Marketing, Medivance

“I never understood the power of PR in helping the sales process until I started working with Edna Kaplan (Kogs Communications).  The PR she did for us was an integral factor in helping us achieve our goals.”

Joseph Ternullo, Partners Telemedicine

“This is outstanding. You are phenomenal at what you do.” (Edna Kaplan, Kogs)

Bill Shaw, Director, Cochrane Oral Health Group, Manchester, England

“The power toothbrush press release Anita Harris wrote and distributed brought us a hugely increased international audience and established  us with more serious health journalists, some of whom wrote very good pieces on the issues raised.”

Harry Glorikian, Founder and CEO, Scientia Advisors (acquired by Precision for Medicine)

“Anita did a great job in developing our messaging, placing articles, and writing and disseminating press releases.  We were covered by outlets ranging from Genetics Engineering News and Medical Device Daily to the Boston Globe, Wall Street Journal, and CBS Evening News--greatly enhancing our visibility and our reputation.”

Research Institute President/ CEO, Boston, MA

“The noon media relations seminar with Anita Harris was outstanding! In addition to the quality of the material presented, the interaction with the audience was superb. Kudos and compliments for a super job! Grazie!”

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